Partners Marketing Strategist at Life.Church

Edmond, Oklahoma, United States

Life.Church Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Non-Profit, Technology, ReligiousIndustries

Requirements

  • Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships
  • Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
  • Strong writing, editing, and proofing skills
  • Ability to self-motivate, make independent decisions, and solve problems
  • Ability to manage conflict and differing opinions while maintaining composure
  • Effective at process and organizational management to coordinate, structure, and provide vision to projects
  • Strong leadership skills and understanding of developing and guiding others
  • Bachelor’s degree preferred
  • 3-5 years of related work experience

Responsibilities

  • Lead the YouVersion Social Media team by setting the overarching strategy and empowering team members to execute
  • Work closely with the YouVersion Partnership team and other Marketing Strategists to creatively leverage and promote in-app content from partners
  • Develop go-to-market strategies for YouVersion products and features that empower Bible publishing partners, content partners, and churches
  • Develop strategic campaigns and craft comprehensive campaign briefs that include clear objectives, customer research, and execution details
  • Steward the brand positioning of assigned product(s) on social and maintain a pulse on the competitive landscape
  • Develop actionable insights based on data and communicate this information clearly through verbal, written, and visual channels
  • Maintain a thorough understanding of the organization’s communication stack to maximize features and capabilities
  • Collaborate with product leaders, partners, data analysts, copywriters, graphic designers, product managers, videographers, and stakeholders to develop and execute strategies
  • Review data to inform strategy related to audience segmentation and communication strategies
  • Stay ahead of industry trends and constantly evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement
  • Lead and coach team members as assigned
  • Effectively present ideas with vision and direction

Skills

Key technologies and capabilities for this role

Social Media StrategyEmail MarketingPush NotificationsIn-App MessagingCampaign ManagementGo-to-Market StrategyBrand PositioningData AnalysisCustomer ResearchContent Promotion

Questions & Answers

Common questions about this position

Is this a full-time salaried position?

Yes, this is a full-time salaried position.

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What key skills are needed for the Partners Marketing Strategist role?

Key skills include excellent verbal, written, and interpersonal communication; effective multi-tasking and time management; strong writing, editing, and proofing skills; self-motivation and problem-solving ability; and managing conflict while maintaining composure.

What is the company culture like at Life.Church and YouVersion?

Life.Church is a multi-site Christian church with a mission to lead people to become fully devoted followers of Christ, committed to reaching people worldwide through innovative technology, with YouVersion creating biblically-based experiences to encourage seeking God.

What makes a strong candidate for this position?

Strong candidates excel in communication, multi-tasking under deadlines, strategic thinking for social media and campaigns, data-driven insights, collaboration across teams, and leadership in coaching team members.

Life.Church

Offers online church services and resources

About Life.Church

Life.Church offers free church resources and a 24-month curriculum package for online ministry, leveraging online platforms for church services and kids ministry.

Edmond, OklahomaHeadquarters
1996Year Founded
VENTURE_UNKNOWNCompany Stage
Social ImpactIndustries
1,001-5,000Employees

Benefits

Retirement plan
Medical coverage
Direct primary care
Life.Church preferred provider network
Dental coverage
Vision coverage
Wellness
Childcare
FSA and DCA
Maternity and paternity leave
Adoption leave
Life insurance and accident coverage
Short and long term disability coverage
Vacation time
Development dollars
Casual dress-code

Risks

Increased competition from other Bible apps may impact YouVersion's market share.
Digital privacy concerns could affect user trust and app usage.
Expansion into regions with poor internet infrastructure may face operational challenges.

Differentiation

Life.Church's YouVersion app leads in digital religious engagement with 100 million downloads in 2023.
The church's multi-site model, including new Palm Beach location, enhances community reach.
Life.Church's involvement in the Global Leadership Summit positions it as a leadership influencer.

Upsides

YouVersion's growth in emerging markets boosts global engagement and user base.
Life.Church Worship's new album expands digital outreach and attracts younger demographics.
Hiring a former Facebook exec enhances YouVersion's social media strategy and app engagement.

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