[Remote] Senior Social Media Strategist at Botanic Tonics

United States

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Not SpecifiedCompensation

N/AExperience Level

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Not SpecifiedVisa

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Requirements

Bachelor’s degree in Marketing, Communications, or related field (preferred)
4–7 years of experience in social media strategy and/or community building for a high-growth consumer brand (CPG experience a plus)
Proven ability to develop and execute social strategies that integrate organic and paid initiatives, drive engagement, and deliver measurable business results
Experience managing agencies and/or cross-functional partners effectively
Analytical rigor, creative insight, and passion for community to drive measurable brand growth and cultural relevance
Strong understanding of social media platforms, including organic and paid strategy
Ability to analyze cultural trends, competitor activity, and performance data to generate actionable insights
Experience in defining and tracking success metrics that measure impact beyond follower growth, emphasizing brand relevance, engagement quality, and conversion
Ability to establish feedback loops between the community and internal teams (Marketing, Product, CX) to ensure customer insights inform strategy and decision-making
Experience in building and managing long-term influencer and creator strategies centered on authenticity, brand alignment, and meaningful partnerships
Strong communication and interpersonal skills to manage relationships with agencies, creators, and ambassadors
Ability to work remotely and manage multiple projects simultaneously

Responsibilities

Own the organic and paid social strategy, ensuring alignment with overarching brand and growth objectives
Manage social media agency partners as needed to ensure seamless execution of strategic initiatives
Identify and structure brand collaborations and partnerships, integrating them into social storytelling to maximize reach and business impact
Analyze cultural trends, competitor activity, and performance data to generate actionable insights, translating them into strategic recommendations that guide marketing strategy and mix
Define and track success metrics that measure impact beyond follower growth, emphasizing brand relevance, engagement quality, and conversion
Develop and implement a community engagement strategy that connects campaigns with customer voices and amplifies brand messaging
Equip ambassadors, creators, and loyalists with the resources and assets that make it easy—and exciting—for them to authentically champion Botanic Tonics
Establish feedback loops between the community and internal teams (Marketing, Product, CX) to ensure customer insights inform strategy and decision-making
Build a long-term influencer and creator strategy centered on authenticity, brand alignment, and meaningful partnerships
Manage influencer relationships strategically, from selection and tiering to contracting, content rights, and campaign measurement
Create scalable playbooks that enable creators and ambassadors to complement in-house content and expand brand reach into new communities

Skills

Botanic Tonics

Wellness tonic made from kava and plants

About Botanic Tonics

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.

Santa Monica, CaliforniaHeadquarters

2021Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, Healthcare, Consumer GoodsIndustries

51-200Employees

Risks

Increased regulation of kava products due to health concerns.

Rising competition from similar kava-based wellness beverage companies.

Potential supply chain disruptions in the South Pacific and Southeast Asia.

Differentiation

Botanic Tonics offers a unique kava-based wellness tonic as an alcohol alternative.

The company uses traditional plants from the South Pacific and Southeast Asia.

Direct-to-consumer sales model enhances customer engagement and product accessibility.

Upsides

Growing interest in adaptogens and nootropics aligns with Botanic Tonics' offerings.

Sober-curious movement boosts demand for alcohol-free social alternatives.

E-commerce expansion increases market reach for Botanic Tonics.

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