Paid Media Manager - CO at WITHIN

Bogotá, Bogota, Colombia

WITHIN Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries

Requirements

  • 3+ years of hands-on experience on Google Ads and/or Facebook Ads platform running campaigns
  • Agency experience highly preferred
  • Solid background in digital marketing in multiple channels (e.g., social media, search, display, etc.)
  • Proven experience in a managerial or supervisory role
  • Exceptional client relationship management, communication, and people management skills
  • Strong strategic and analytical thinking, with attention to detail
  • Familiarity with digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, etc
  • Bachelor's degree in marketing, communications, or a related field
  • Fluency in English is required
  • German language skills are a plus
  • Ability to prioritize own and others tasks based on client needs
  • Willingness to occasionally work outside standard hours to accommodate global team meetings
  • Remote work (must be based in India)
  • Must be available to work India time slot - 12:30pm - 9:30pm IST

Responsibilities

  • Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists
  • Oversee the planning, execution, and optimization of integrated digital marketing campaigns across various channels (e.g., social media, search, display, etc.)
  • Proactively dive into every channel and platform to understand the day-to-day details, driving campaign success
  • Develop and maintain strong relationships with clients, ensuring their needs and goals are met and exceeded
  • Collaborate with internal teams and external partners to create and implement innovative digital marketing strategies
  • Collaborate with global teammates, including North America, to align on media strategy across regions
  • Analyze campaign performance data and provide actionable insights to improve efficiency and effectiveness
  • Continuously refine and improve internal processes to drive team efficiency and performance
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices

Skills

Key technologies and capabilities for this role

Google AdsFacebook AdsSocial Media AdvertisingSearch AdvertisingDisplay AdvertisingCampaign OptimizationData AnalysisClient Relationship Management

Questions & Answers

Common questions about this position

What compensation and benefits are offered for this role?

The company offers a competitive base salary depending on experience (DOE), unlimited vacation policy, monthly phone/internet and food stipend, health insurance coverage, and a Professional Development Program.

Is this a remote position, and what are the location and hours requirements?

This is listed as a remote role but candidates must be based in India and available to work 12:30pm - 9:30pm IST; however, it is also described as a fully in-office role based in Bogotá, Colombia, requiring on-site work five days a week.

What skills and experience are required for the Paid Media Manager role?

Candidates need 3+ years of hands-on experience with Google Ads and/or Facebook Ads, agency experience (highly preferred), solid background in multiple digital marketing channels, proven managerial experience, and strong client relationship, communication, and analytical skills.

What is the team structure like for this position?

The role involves managing and mentoring a team of one to two cross-functional digital marketing buyers or strategists, while collaborating with internal teams, external partners, and global teammates including in North America.

What makes a strong candidate for this Paid Media Manager position?

Strong candidates will have agency experience, hands-on expertise in Google Ads and Facebook Ads, proven people management skills, and the ability to work India hours while based in India (noting the conflicting Colombia office note).

WITHIN

Integrates performance media with branded content

About WITHIN

WITHIN is a leader in the Performance Branding sector, specializing in merging performance media with branded content to help brands achieve their business and marketing goals. They offer advanced solutions such as channel strategy development, marginal bidding, attribution modeling, and lifetime value analysis. This strategic approach allows them to create personalized content at scale, making them a valuable partner for prominent brands seeking to optimize their marketing efforts.

New York City, New YorkHeadquarters
2015Year Founded
$150KTotal Funding
SEEDCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Unlimited Paid Time Off
Phone/Internet Stipend
401(k) Company Match
Hybrid Work Options
Professional Development Program
Company Social Events

Risks

Increased competition from media agencies may impact Within's market share.
Rapid digital marketing evolution requires continuous investment from Within.
Economic downturns could affect Within's revenue from clients like Foot Locker.

Differentiation

Within is the only Performance Branding firm globally, enhancing its market uniqueness.
Within's role as Foot Locker's media agency highlights its industry leadership.
Within offers integrated media and personalized content solutions, setting it apart from competitors.

Upsides

Rising demand for personalized content boosts Within's growth potential.
Growing interest in integrated media strategies aligns with Within's offerings.
Performance branding trend supports Within's focus on measurable marketing outcomes.

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