Job Description: Fractional Paid Media Manager

Employment Type: Part-time (20 hours per week) Workplace: Remote Language: English Department: Digital Published: 2025-07-10

Position Overview

Keen is seeking a fractional Paid Media Manager to lead and scale paid acquisition efforts for a fast-growing US e-commerce brand. This role is ideal for an individual who thrives in a fast-paced, data-driven environment and possesses a strong ability to translate paid media insights into tangible growth.

Responsibilities

• Strategy & Execution: Own strategy and execution across Meta Ads, Google Ads (YouTube Demand Gen), Amazon PPC, and TikTok Ads.
• Performance Monitoring & Reporting: Monitor and report on weekly performance, aligned to MER and ROAS goals.
• Testing & Optimization: Lead testing strategies with clear hypotheses, execution plans, and post-test insights.
• Creative Collaboration: Collaborate with creative and UGC partners to brief, request, and iterate on campaign content.
• Creative Analysis: Analyze creative performance and prioritize asset needs (e.g., statics, influencer content, video).
• Account Management: Maintain clean, high-performing ad accounts, regularly pausing underperformers and reallocating spend.
• Insight Delivery: Deliver actionable performance insights and recommend next steps for scaling.
• Budget Management: Align paid spend with broader marketing and finance guardrails.
• Channel Expansion: Scale underutilized channels (e.g., Google, Amazon) while keeping Meta in a steady, efficient state.
• Team Support: Support paid media hiring assessments and candidate evaluations as needed.
• Industry Awareness: Stay updated on platform changes and best practices through rep calls and ongoing research.

Requirements

• Experience: 3–5+ years of hands-on paid media buying experience, specifically in DTC e-commerce.
• Platform Expertise: Proven success scaling YouTube Demand Gen campaigns using video.
• Channel Proficiency: Strong command of Meta, Google, Amazon, and TikTok Ads.
• Analytical Skills: Clear understanding of attribution, MER, ROAS, and performance analytics.
• Mindset: Analytical and proactive, always thinking in test cycles and iteration.
• Decision Making: Ability to work independently and make data-backed decisions quickly.
• Communication: Strong communication skills, able to summarize findings clearly and persuasively.
• Bonus: Experience in fast-paced or early-stage brand environments.

What’s In It for You

• Flexible, remote work with a focus on autonomy and impact.
• Opportunity to work with a high-growth e-commerce brand and a world-class marketing team.
• Access to performance data, ownership of key channels, and room to scale budgets.
• Join a smart, motivated, and collaborative global team that values results over fluff.

About Keen

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands. Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales. We're not a legacy agency. We're a partner in growth — and that's where you come in.