Digital Marketing Manager, Paid Advertising and Search

Position Overview

• Location Type: Remote
• Job Type: Full Time
• Salary: Not specified

UserTesting (recently merged with UserZoom) is a leader in experience research and insights. We empower organizations to understand their customers better and create exceptional experiences. We’ve been trusted by top brands for over 15 years and now serve over 3,400 customers in 50 countries, including 75 of the Fortune 100. This role is an opportunity to be part of a passionate team transforming how companies learn from and understand their customers.

The Opportunity

The Digital Marketing Manager, Paid Advertising & Search owns the strategy, execution, and optimization of all paid social and paid search efforts that drive brand awareness and measurable impact on pipeline generation and revenue growth. They will have direct budget responsibility and work closely with internal creative teams, segment marketers, and the broader marketing team to deliver high-performing paid campaigns. This role will help build scalable, data-driven paid strategies, optimizing for efficiency and performance while ensuring alignment with broader demand generation initiatives. As the company grows, this individual will also play a role in leveraging external agencies to expand paid marketing efforts.

Responsibilities

• Paid Media Strategy & Execution:
  • Own and execute the paid advertising strategy across Google Ads, LinkedIn Ads, Display, Programmatic, and Paid Social.
  • Manage and optimize the assigned budget, ensuring maximum ROAS and conversion rates.
  • Support demand generation, retargeting, and Account-Based Marketing (ABM) through paid channels.
  • Define targeting strategies, including audience segmentation, intent-based advertising, and retargeting approaches.
  • Manage budgets across paid social and search platforms, ensuring strategic allocation of spend.
• Campaign Management & Optimization:
  • Continuously analyze campaign performance and implement optimizations to improve conversion rates, lower cost per acquisition, and enhance targeting.
  • Leverage A/B testing, audience segmentation, and bidding strategy optimization to improve efficiency.
  • Work closely with SEO & Web teams to ensure paid search efforts align with landing page performance and conversion outcomes.

Requirements

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Application Instructions

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