Paid Search Manager
Wpromote72,500 - 85,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Advertising, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in digital marketing, specifically within paid advertising and search. Strong analytical skills and experience managing budgets are essential, along with a demonstrated ability to drive measurable results.
Responsibilities
The Digital Marketing Manager, Paid Advertising & Search will be responsible for owning and executing the paid advertising strategy across various platforms, including Google Ads, LinkedIn Ads, and Paid Social, to drive brand awareness and revenue growth. They will manage budgets, optimize campaigns for efficiency and performance, conduct A/B testing, and collaborate with internal teams to align paid efforts with broader marketing initiatives. Additionally, the role involves leveraging external agencies to expand paid marketing efforts and supporting demand generation, retargeting, and ABM strategies.
Skills
Google Ads
LinkedIn Ads
Display Advertising
Programmatic Advertising
Paid Social
Audience Segmentation
Retargeting
Account-Based Marketing (ABM)
Campaign Optimization
Data-Driven Strategy
UserTesting
Provides customer insights for digital products
About UserTesting
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.
Key Metrics
San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees