Senior Paid Social Specialist

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Company Overview

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Position Overview

Our Paid Social team delivers best-in-class, highly sophisticated branding and performance media to Code3’s diverse client base. Senior Paid Social Specialists meet and exceed KPIs through executing complex ad campaigns and reporting campaign performance to our clients. In this role, you’ll have the opportunity to hone expert-level media skills across major media platforms and solve challenges of all shapes and sizes for some of the largest brands in the world.

Note: Due to in-person client meetings and events, it is strongly preferred that candidates for this position are based in the New York City metropolitan area.

Responsibilities

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
• Collaborate with the team on media planning to support client and campaign strategy.
• Manage campaign budget pacing and execute bid adjustments as needed.
• Perform campaign QA on your own campaigns, ad sets, and ads, plus those built by other team members.
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations.
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs.
• Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends.
• Recommend changes to existing products, policies, and processes that improve overall performance.
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy.
• Routinely check social platforms and campaign dashboards for performance updates and anomalies.
• Support the team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement, etc.

Who Will Love This Role

• You have a curious, strategic mind-set and enjoy problem-solving.
• A data-driven decision-maker passionate about delivering exceptional client results.
• Someone with a passion for testing and challenging the status quo.
• A self-motivated drive to learn & openness to feedback.

Requirements

• 2-4 years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn.
• Experience activating paid social campaigns across awareness, consideration, and conversion objectives.
• Experience buying ads on social platforms (execution, optimization, analysis).
• Experience in pixel generation and placement recommendation for third-party tracking needs based on campaign strategy and manager direction.
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
• Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
• Excellent verbal and written communication skills and proven ability to navigate client and external communication.
• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certif[ication]).