Propel

Paid Media Analyst

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, E-commerceIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: USD Salary

Proppel connects LATAM talent with remote work opportunities in exciting companies worldwide. This role is for a US-based company focused on democratizing high-performing digital strategies, seeking a Paid Media Analyst to manage and optimize e-commerce ad campaigns.

Requirements

  • 2+ years of experience running paid ads for e-commerce brands.
  • Hands-on experience with Meta Ads (Facebook & Instagram).
  • Strong organizational skills and a proactive, problem-solving mindset.
  • Excellent written and verbal communication skills.
  • Comfortable working with CRMs and documenting processes.

Nice to Have

  • Experience with TikTok Ads or Google Ads.
  • Previous experience working remotely and independently.
  • Interest in e-commerce, DTC brands, and digital advertising.

Responsibilities

  • Assist in managing paid social campaigns for e-commerce clients, primarily across Meta platforms.
  • Collaborate with Senior Account Managers on campaign setup, tracking issues, and performance analysis.
  • Monitor ads daily, flagging issues and proposing creative or strategic optimizations.
  • Communicate with clients, troubleshoot problems, and escalate as needed.
  • Learn and follow internal workflows with the goal of managing your own accounts within the first year.

Company Information

  • Company: Proppel
  • About Proppel: We connect LATAM talent with remote work opportunities in the most exciting companies worldwide. Our headquarters are in London, UK.

Benefits

  • USD Salary
  • 100% Remote Work
  • 4-Day Workweek
  • Paid vacation & flexible hours
  • Paid Time Off

Additional Details

  • Employment Type: Full-time
  • Workplace: Remote
  • Language: English (CV must be in English)
  • Department: Marketing
  • Published: 2025-05-22

Application Instructions

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Skills

Meta Ads
Facebook
Instagram
Campaign Management
Performance Analysis
Client Communication
CRMs
TikTok Ads
Google Ads
E-commerce
Digital Advertising

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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