[Remote] Sr. Digital Advertising Performance Manager at Cars Commerce

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

At least 2+ years experience in client-facing account management or performance management
Paid Search and media (Google, Facebook, Microsoft, Video, Display)
Google Analytics
SEO Fundamentals and Principles
Website Design Best Practices
At least 1+ years experience in digital marketing and media buying experience
Excellent customer service skills
Outstanding presentation & communication
Must possess the ability to project over the phone
Very organized, punctual, and detail oriented
Fast learner & interested in new technologies
The ability to remain cool under pressure
The ability to succeed and work independently in a remote environment

Responsibilities

Provide expert guidance on digital media strategies, recommending tailored solutions to help clients achieve their marketing and business objectives through data-driven insights and best practices
Meeting preparation & presentation
Develop, present & discuss client strategy for Websites, Digital Advertising, Conversations Chat Platform, Online Shopper Digital Retailing, and more
Create and execute unique marketing ideas/strategy for our dealer partners
Staying on top of industry trends
Educate clients on all Cars Commerce capabilities including website solutions, acquisition, marketplace, and media
Work seamlessly with a wide range of different departments including but not limited to General Support, Inventory Support, Digital Advertising, SEO, Compliance, Marketing Design, Sales, and Analytics
Responsible for maintaining and retaining a Dealer Inspire book of business
Opportunity to build your book of business by generating sales referrals

Skills

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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