Growth Marketing Manager, Offline & CTV
Kin Insurance$105,000 - $120,000/year
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Social MediaIndustries
Requirements
Candidates should possess at least 3 years of experience in marketing, with a focus on offline growth channels, and demonstrate proven leadership in managing and executing large-scale offline marketing campaigns. They must be data-driven, highly organized, and adaptable to fast-paced environments, with the ability to measure offline impact and integrate insights into broader marketing strategies.
Responsibilities
The Offline Growth Manager will develop and execute innovative offline growth strategies, organize and manage offline events, brand activations, and experiential marketing efforts, identify and build relationships with universities and local organizations, oversee campus programs, and design creative incentive programs to encourage user referrals and organic brand advocacy.
Skills
Offline Growth
Marketing
Data-driven
Strategic Partnerships
Event Management
Referral Programs
Campus Programs
Voodoo
Develops free hyper-casual mobile games
About Voodoo
Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.
Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees
Risks
BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.
Differentiation
Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.
Upsides
Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.
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