Field Marketing Manager
HiveCA$130,000 - CA$175,000/year
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, Financial Services, MarketingIndustries
Requirements
- 5+ years of experience in Field or Event Marketing roles, ideally within B2B SaaS or financial technology
- Proven success building and executing account-focused field programs that drive measurable pipeline impact
- Creative thinker who knows how to bring local flair and personality to professional events
- Highly organized and detail-oriented with strong project management and budget ownership skills
- Collaborative and relationship-driven—able to build trust and alignment across Sales, Marketing, and external partners
- Strong communicator who can influence, present ideas, and tell stories with data
- Comfortable with tools like Salesforce, Marketo, Google Workspace, Asana, and Tableau
- Willing to occasionally travel domestically for hosted and industry events
Responsibilities
- Own and execute the Field Marketing strategy across assigned territories, partnering closely with Sales, Marketing, Business Development, Revenue Acceleration and Partner teams to align programs with pipeline goals
- Develop localized programs that embody our philosophy of deeply understanding our customers—tailoring experiences, venues, and messaging to reflect the community and culture of each region
- Collaborate with Growth and ABM digital teams to translate target account data into personalized outreach and event experiences that connect with decision-makers
- Manage all aspects of event execution—from concept to post-event ROI—including vendor sourcing, contract negotiation, creative development, speaker coordination, onsite logistics, and budget management
- Align event strategy with pipeline priorities, ensuring every program has clear sales goals, target account lists, and measurable outcomes
- Partner with Sales, Business Development and Marketing Operations to drive pre-event engagement, ensure immediate lead routing and follow-up, and measure post-event pipeline influence
- Track and report ROI across all programs, using Salesforce and Tableau dashboards to demonstrate contribution to pipeline and revenue
- Support larger brand activations and experiential campaigns, ensuring Glia shows up consistently at major conferences and partner events
- Champion continuous improvement, sharing best practices, results, and recommendations to elevate future events
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the key responsibilities of the Experiential Marketing Manager?
You'll own the end-to-end strategy, planning, and execution of regional and national event programs like bank dinners and conferences, manage budgets and vendors, align with sales goals, and track ROI using Salesforce and Tableau.
Is this a remote position or does it require office presence?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What is the company culture like at Glia?
Glia is certified as a Great Place to Work with 98% employee satisfaction, values deeply understanding customers, and believes banking is personal with marketing that fosters real human connection.
What skills or experience make a strong candidate for this role?
Strong candidates will have experience in event execution, vendor management, budget negotiation, ROI tracking with Salesforce and Tableau, and partnering with sales and marketing teams to align with pipeline goals.
Glia
Digital customer service solutions for banks
About Glia
Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.
New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees
Benefits
Stock Options
Professional Development Budget
Risks
Rapid AI adoption could lead to increased competition from new entrants.
Financial institutions may develop in-house digital customer service solutions.
Increasing regulatory scrutiny on AI and data privacy could raise compliance costs.
Differentiation
Glia's ChannelLess® architecture allows seamless transitions between communication channels.
Quality AnalystGPT provides real-time insights into customer needs and trends.
Glia's AI-driven solutions enhance customer experience and operational efficiency.
Upsides
Increased demand for AI-driven customer service in the financial sector.
Growing trend of integrating AI with customer service platforms.
Expansion of digital banking services boosts demand for Glia's solutions.
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