Senior Product Marketing Manager - USA (Remote) at Immersive Labs

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Extensive experience working in a SaaS environment (Cybersecurity vendor strongly preferred)
Strategic and commercial mindset with a track record of launching successful products that solve real problems for customers
Comfortable working in a fast-paced, agile environment
Comfortable speaking to both technical and non-technical audiences
Experienced, customer-centric, and commercially-minded individual
Creativity, innovation, and analytical rigor
Ability to expand knowledge through cross-team collaboration
Experience as a sparring partner for Product Managers and Product Designers with a close eye for scalability and commerciality
Ability to build and leverage relationships with Go To Market, Customer Marketing, and Cyber teams

Responsibilities

Create compelling, persona-driven, and high-performing collateral up and down the funnel to educate the market on people-centric cybersecurity and help drive sales and renewals
Work closely with stakeholders across the organisation (UK & US), including Product Management, Sales, Sales Engineering, Content Marketing, Marketing, and Customer Success
Support marketing campaigns, write content, participate in webinars, and lead sales and partner enablement for key solution areas
Own and lead product launches from beginning to end
Research industry trends to proactively recommend messaging and content that will resonate with target audiences and drive conversions throughout the buyer journey
Analyze competitors, develop battle cards, and present analyses internally
Own and develop positioning, messaging, and content for key products and solutions
Enable sales and partnerships teams
Act as a voice and advocate for Product Marketing excellence and a key driver of the evolution of the Immersive One platform

Skills

Key technologies and capabilities for this role

Product MarketingPositioningMessagingContent CreationCybersecurityMarket LeadershipCustomer-CentricCommercial Strategy

Questions & Answers

Common questions about this position

Is this Senior Product Marketing Manager role remote?

Yes, the role is fully remote and available in the USA.

What are the key responsibilities of this role?

Responsibilities include owning positioning, messaging, and content for key products, enabling sales and partnerships teams, creating compelling collateral to drive sales and renewals, and working closely with stakeholders across Product Management and other teams.

What skills and qualities make a strong candidate for this position?

Successful candidates bring creativity, innovation, analytical rigor, commercial-mindedness, customer-centricity, strong presentation skills, and the ability to collaborate cross-team while expanding knowledge.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Immersive Labs?

Immersive Labs features a collaborative environment with cross-team work, has been voted a best place to work multiple times, and employs bright minds in cybersecurity focused on innovation and market leadership.

Immersive Labs

Cybersecurity training platform using AI

About Immersive Labs

Immersive Labs offers a cybersecurity training platform that focuses on human-centric learning for large organizations. Their hands-on labs use Artificial Intelligence (AI) to create real-world scenarios, helping teams improve their skills and respond effectively to cyber threats. The platform also provides performance metrics to measure progress and supports recruitment and retention of cybersecurity talent. Immersive Labs aims to enhance organizational resilience against cyber incidents by equipping the workforce with essential skills.

Bristol, United KingdomHeadquarters

2017Year Founded

$184.1MTotal Funding

LATE_VCCompany Stage

Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Disability Insurance

Mental Health Support

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Enhanced Parental Leave

Professional Development Budget

Recognition & Rewards

Risks

Sophisticated prompt injection attacks on GenAI bots pose significant security risks.

Bristol's rise as a tech hub increases competition for talent and investment.

Rapid evolution of AI-assisted cyber threats requires continuous adaptation in training programs.

Differentiation

Immersive Labs offers hands-on labs with AI-driven real-world scenarios.

The platform provides granular performance data for individual and team progress measurement.

Immersive Labs focuses on human-centric learning for cybersecurity skill development.

Upsides

Growing demand for cybersecurity training due to remote work and digital transformation.

Increased interest in gamified learning aligns with Immersive Labs' challenge-based approach.

Partnership with DoD enhances credibility and access to defense-related training opportunities.

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