Landed

Meta Media Buyer

Indonesia

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Media BuyingIndustries

Requirements

Candidates should possess a proven track record of managing Meta media campaigns with budgets of $100,000 or more, demonstrating expertise in planning, executing, and optimizing direct response campaigns across Meta platforms. They should be proficient in scaling campaigns, driving conversions, and delivering exceptional ROI, alongside a strong understanding of audience segmentation and targeting strategies.

Responsibilities

The Meta Media Buyer will develop and manage paid media campaigns across Meta platforms, implementing tailored strategies for conversions, retargeting, prospecting, and awareness campaigns. They will conduct sandbox testing and innovation, allocating budget for experimentation with new strategies and creative elements, and collaborating with creative teams to produce high-impact ad content. Furthermore, they will monitor key performance metrics, conduct A/B testing, and deliver detailed reports on campaign performance, providing actionable recommendations for improvement, and strategically managing ad spends to maximize performance.

Skills

Meta platforms
Facebook
Instagram
Direct response campaigns
Campaign scaling
Audience targeting
Meta Conversion API
Meta Pixel
Creative collaboration
Data analysis

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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