Meta Media Buyer

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Salary: Not specified
• Job Type: Media Buyer
• Budget: $100,000+ per account

Description: We are seeking a skilled Meta Media Buyer with a focus on direct response campaigns. You will be responsible for planning, executing, and optimizing high-budget campaigns across Meta platforms, with a proven ability to manage monthly ad spends of $100,000 or more. You'll drive conversions, deliver exceptional ROI, and thrive in a fast-paced, high-stakes environment.

Requirements

• Expertise in Meta platforms (Facebook, Instagram, etc.)
• Proven ability to manage monthly ad spends of $100,000+
• Strong understanding of direct response campaigns
• Experience scaling campaigns and driving conversions
• Ability to manage multiple accounts with complex objectives
• Excellent collaboration skills
• Data-driven mindset

Responsibilities

• Campaign Strategy and Execution:
  • Plan and manage paid media campaigns across Meta platforms with budgets of $100,000+ per account.
  • Develop tailored strategies for conversions, retargeting, prospecting, dynamic ads, and awareness campaigns.
  • Implement advanced audience strategies using lookalike models, exclusions, and interest-based targeting.
  • Utilize Meta’s Conversion API and Pixel for accurate tracking and optimization.
  • Scale campaigns effectively while ensuring alignment with ROI and KPI goals.
• Sandbox Testing and Innovation:
  • Allocate 10% of each account’s budget for testing new strategies, creatives, and audience segments.
  • Experiment with innovative ad formats, targeting approaches, and messaging angles.
  • Analyze test results to identify actionable insights and integrate successful strategies.
• Creative Collaboration:
  • Collaborate with creative teams to produce high-impact ad content (video ads, carousels, Instant Experiences).
  • Provide detailed creative briefs informed by data and performance insights.
  • Partner with designers and copywriters to develop compelling messaging and visuals.
• Performance Analysis and Reporting:
  • Monitor key metrics (ROAS, CPA, CTR, CPM) to inform real-time optimizations.
  • Conduct A/B testing to refine targeting, messaging, and creative elements.
  • Deliver detailed reports on campaign performance and provide actionable recommendations.
  • Present performance updates and post-campaign analyses.
• Budget Management:
  • Strategically allocate and optimize ad spends to maximize performance.
  • Monitor testing budgets and ensure alignment with overall campaign objectives.
  • Forecast future spending.

Application Instructions

• No specific instructions provided in the job description.

Company Information

• No company information provided in the job description.