General Motors

Media Solutions Technologist

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Marketing, MediaIndustries

Requirements

Candidates must have a proven track record operating and evolving media technologies, a strong understanding of omni-channel media targeting and measurement, and excellent communication skills. The ability to provide concise feedback and organized direction to diverse stakeholders is essential, along with curiosity, creativity, and collaboration.

Responsibilities

The Media Solutions Technologist will curate and develop GM's media technologies, measurement providers, and workflow solutions. They will support the architecture and integration of technologies and data sources for media planning, targeting, activation, and measurement. This role involves managing the internal media solutions roadmap, providing strategy for paid media technology, managing media technology vendors, and conducting reviews of the media technology landscape. Responsibilities also include assisting with the implementation and rollout of tech platforms, providing platform capabilities updates, troubleshooting user issues, and negotiating tech platform contracts.

Skills

Media Technologies
Marketing
Media Planning
Audience Targeting
Activation
Measurement
Omni-channel Media
Data Sources
Workflow Solutions
Automation
Communication Skills

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters
1908Year Founded
$486.7MTotal Funding
IPOCompany Stage
Automotive & Transportation, Financial ServicesIndustries
10,001+Employees

Benefits

Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
401(k) Retirement Plan
Tuition Reimbursement
Student Loan Assistance
Flexible Work Hours
Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.
Chevrolet Equinox EV recall could harm GM's safety reputation.
Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.
GM leads in board diversity with 55% women directors.
GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.
Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.
Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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