Media Planner Buyer at MediaLab

London, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

Passionate about media and communications, understanding the impact of effective campaigns
Strong understanding of booking systems and billing processes
Ability to identify commercial opportunities
Excellent relationship-building skills with clients, internal teams, and agency partners
Curious about the industry and eager to learn new technologies
A “head for numbers” and a “heart for creativity.”
Deep understanding of client businesses

Responsibilities

Manage day-to-day media planning for two clients
Maintain accurate budget control and media activity flow
Develop and execute cross-channel media plans
Collaborate with Account Managers to deliver against client needs and objectives
Build stories and deliver insights through effective media recommendations
Identify and leverage commercial opportunities to maximize client value
Stay up-to-date on industry trends and new technologies

Skills

Media Planning

Media Buying

Budget Control

Cross-Channel Planning

Booking Systems

Billing Processes

Client Relationship Management

Industry Trends

MediaLab

Acquires and manages consumer internet brands

About MediaLab

MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.

Santa Monica, CaliforniaHeadquarters

2018Year Founded

$194.5MTotal Funding

SERIES_ACompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Competition from adtech startups like Swiftly threatens MediaLab's market share.

Layoffs at Genius Media could harm MediaLab's reputation.

Integration challenges from acquiring Genius Media may affect operational efficiency.

Differentiation

MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.

The company leverages a vast user base for targeted advertising solutions.

MediaLab excels in ad tech and product management, ensuring platform relevance.

Upsides

Short-form video content boosts engagement on Imgur and WorldStarHipHop.

AI-driven moderation enhances user experience on Kik and Amino.

Interactive advertising opens new revenue streams for MediaLab.

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