Marking Planning Specialist

Position Overview

• Location Type: Not Specified
• Employment Type: Full Time
• Salary: Not Specified

A Market Planning Specialist’s primary goal is to support the Market Planning Team via research, data acquisition, data cleansing, analysis, and conclusions that include trade area diagnostics, competitive analysis, and post audits to enable the development and maintenance of strategic market plans. These support activities will enable the Market Planners to provide proposed strategic development agreements, franchising sales, market points, sites, and their impact/influence on the overall market plan to enable our Franchise Sales and Real Estate Team to optimally develop markets and Franchisee Networks. They will UNBIASEDLY influence the quality of decision making with respect to growth and performance in markets in both new store development and asset optimization.

Requirements

• Education:
  • Minimum: 4-year degree
  • Preferred: Real Estate, Geography, Urban Planning, Statistics, Mathematics, Business, or related majors
• Experience:
  • Minimum: 3+ years related experience in the field.
  • Sound understanding and track record of market planning, business strategy, and problem-solving.
  • 3+ years experience with statistical and mathematical modeling, demographics, and mobile data.
  • Experience with sales and customer transaction trend analysis.
  • 3+ years retail or restaurant experience.
• Knowledge, Skills, and Abilities:
  • Strategic Thinking
  • Leading with Vision & Purpose
  • Developing Direct Reports and Others
  • Business and Organizational Savvy
  • Passion for Results
  • Interpersonal Relationships and Influence
  • Communication and Conflict Management
  • Problem Solving and Decision Making
  • Strong FACT-BASED COMMUNICATION skills (presenting complex data effectively)
  • Bias Towards Action (strong project and process management)
  • Expertise in PowerPoint, Excel, Word, Outlook, and GIS software
  • Hands-on experience with Alteryx (building and manipulating workflows)
  • Working knowledge of geospatial data and SQL
  • Customer service approach with high responsiveness to issues and inquiries.
  • Inspire is a multi-brand restaurant company.

Responsibilities

• Strategic Market Plan Development and Maintenance: Maintain strategic market plans for brand growth through both prioritized new store development (when and where) and optimization of existing assets.
• Franchise Inventory: Summarize and maintain Franchise Sales Inventory to enable/compliment strategic market growth. Support the Manager Market Planning in clustering of inventory, summarizing and educating the Franchise Sales Team.
• Trade Area and Site Analytics: Utilizing spatial (GIS) tools, demographics, competitive/business generator data/points of interest and mass mobile data summaries to enable analysis to identify success metrics for both trade area and site characteristics. Maintain data and findings to empower Manager Market Planning as well as tools utilized by the Market Planning Team and Real Estate Team to effectively execute development agreements, plans, and strategies.
• Restaurant Performance Assessments: Aid in performance assessment of existing assets including, impact from proximate openings, asset optimization/brand strategies such as relocations, remodels, and other changes, competitive landscape changes (openings and closings).
• Cross-Functional Collaborations: Aid the Manager Market Planning to support cross-functional partners including but not limited to Real Estate, Franchise Sales, Operations based on the assessments and conclusions of the actions described above to enable knowledge-based decision making.

Application Instructions

• Not Specified