Marketing Strategy & Planning Manager
dbt LabsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Franchising, Real Estate, Market ResearchIndustries
Requirements
Candidates should possess a minimum of 3 years of related experience in the field, with a strong understanding of market planning, business strategy, and problem-solving. A Bachelor's degree in Real Estate, Geography, Urban Planning, Statistics, Mathematics, Business, or a related major is preferred. Experience with statistical and mathematical modeling, demographics, and mobile data is required, along with 3+ years of retail or restaurant experience. Proficiency in GIS software and experience with Alteryx, including workflow development, is also necessary.
Responsibilities
The Marking Planning Specialist will support the Market Planning Team through research, data acquisition, data cleansing, analysis, and conclusions, including trade area diagnostics, competitive analysis, and post audits to enable strategic market plan development and maintenance. They will maintain strategic market plans for brand growth, summarize and maintain Franchise Sales Inventory, conduct trade area and site analytics utilizing spatial tools and data, aid in performance assessments of existing assets, and collaborate with cross-functional partners such as Real Estate and Franchise Sales to support decision-making. Furthermore, they will provide fact-based communication skills to present complex data and problems effectively, and demonstrate a bias towards action through project and process management.
Skills
GIS
Data Analysis
Market Research
Competitive Analysis
Demographics
Spatial Analysis
Data Cleansing
Trade Area Analysis
Asset Optimization
Franchise Sales
Inspire
Provides renewable energy subscription services
About Inspire
Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.
Key Metrics
Santa Monica, CaliforniaHeadquarters
2014Year Founded
$8MTotal Funding
SERIES_ACompany Stage
Energy, Consumer GoodsIndustries
51-200Employees