Marketing Technology Manager at Life.Church

Edmond, Oklahoma, United States

Life.Church Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Marketing, Non-ProfitIndustries

Requirements

  • Ability to self-motivate, make independent decisions, and solve problems with innovation
  • Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
  • Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships
  • Effective at process and organizational management to coordinate, structure, and provide vision to projects
  • Strong leadership skills and understanding of developing and guiding others
  • High School Diploma or GED
  • 1-3 years of related work experience

Responsibilities

  • Manages the Marketing technology stack, including mobile marketing automation software, blog and web platforms, among others
  • Designs and builds data flows and automation between Marketing systems, interfacing with YouVersion engineering teams
  • Understands the growing technical requirements of each platform, adjusting setup as needed based on changes and new developments
  • Maintain up-to-date understanding of the latest platform requirements and capabilities
  • Create and maintain segments and campaigns in personalization tools, conducting quality control checks
  • Omnichannel Integration: Ensure consistency across channels for a seamless community experience
  • Develop and maintain an in-depth knowledge and understanding of YouVersion deep link structure
  • Manages the execution of the Marketing Strategy calendar ensuring all campaigns are delivered as planned and on time
  • Reviews Marketing Campaign briefs to ensure the technology requirements are accurately captured and collaborates with the Marketing Strategy Team to finalize requirements for execution
  • Act as the point person for the Marketing team on all technical communication requirements
  • Support and execute campaigns based on creative assets by building email templates through HTML, CSS, etc., as needed
  • Maintain direct involvement in the draft stage for all Marketing Tech Developers, providing necessary feedback to ensure excellence is met
  • Review all final pieces of a campaign to ensure they are error-free and meet defined standards for both creative and target audiences
  • Sets up the technical parameters and rules of the journey that best meet the objectives in collaboration with stakeholders on the Marketing Team

Skills

HTML
CSS
Marketing Automation
Mobile Marketing
Data Flows
Automation
Personalization Tools
Segments
Campaigns
Omnichannel Integration

Life.Church

Offers online church services and resources

About Life.Church

Life.Church offers free church resources and a 24-month curriculum package for online ministry, leveraging online platforms for church services and kids ministry.

Edmond, OklahomaHeadquarters
1996Year Founded
VENTURE_UNKNOWNCompany Stage
Social ImpactIndustries
1,001-5,000Employees

Benefits

Retirement plan
Medical coverage
Direct primary care
Life.Church preferred provider network
Dental coverage
Vision coverage
Wellness
Childcare
FSA and DCA
Maternity and paternity leave
Adoption leave
Life insurance and accident coverage
Short and long term disability coverage
Vacation time
Development dollars
Casual dress-code

Risks

Increased competition from other Bible apps may impact YouVersion's market share.
Digital privacy concerns could affect user trust and app usage.
Expansion into regions with poor internet infrastructure may face operational challenges.

Differentiation

Life.Church's YouVersion app leads in digital religious engagement with 100 million downloads in 2023.
The church's multi-site model, including new Palm Beach location, enhances community reach.
Life.Church's involvement in the Global Leadership Summit positions it as a leadership influencer.

Upsides

YouVersion's growth in emerging markets boosts global engagement and user base.
Life.Church Worship's new album expands digital outreach and attracts younger demographics.
Hiring a former Facebook exec enhances YouVersion's social media strategy and app engagement.

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