Marketing Strategist at Superside

Superside Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, B2BIndustries

Requirements

Candidates should possess at least 5 years of experience in marketing strategy, paid media, or brand positioning, preferably within the SaaS, consulting, or agency sectors. A deep understanding of B2B marketing funnels, including demand creation and lead conversion, is required, along with expertise in multi-channel paid media such as LinkedIn Ads, Google Ads, and YouTube. Analytical skills and stakeholder management abilities are also necessary.

Responsibilities

The Marketing Strategist will build full-funnel marketing strategies for B2B SaaS brands, conduct audience research and competitive analysis, define channel strategies across various platforms, craft messaging frameworks and creative recommendations, partner with cross-functional teams to execute strategies, lead campaign planning and optimization, analyze campaign data and deliver actionable recommendations, and contribute to thought leadership initiatives.

Skills

B2B Marketing
Paid Media
LinkedIn Ads
Google Ads
YouTube Ads
Messaging Frameworks
Audience Research
Competitive Analysis
Campaign Planning
A/B Testing
Data Analysis
AI Tools

Superside

On-demand design services for businesses

About Superside

Superside offers on-demand design services, including graphic design, illustration, motion design, and branding, specifically for medium to large enterprises. Clients subscribe to access a dedicated team of designers, which allows for predictable costs and flexibility based on their design needs. The company differentiates itself with a strong focus on reliability, maintaining a 99.99% uptime for its services. Superside's goal is to provide high-quality design solutions without the overhead of an in-house team.

Wilmington, DelawareHeadquarters
2015Year Founded
$34.2MTotal Funding
SERIES_ACompany Stage
DesignIndustries
501-1,000Employees

Benefits

Remote Work Options
Flexible Work Hours
Performance Bonus

Risks

AI-driven design tools could threaten Superside's market share.
Freelance platforms may attract price-sensitive clients away from Superside.
Economic downturns could reduce demand for Superside's services.

Differentiation

Superside offers a subscription model for predictable design service costs.
The company maintains a 99.99% uptime, ensuring reliable service availability.
Superside provides a wide range of design solutions, from graphic design to branding.

Upsides

Growing demand for remote design services aligns with Superside's offerings.
Launch of Superads enhances value with AI-powered creative insights.
Partnerships like Cello boost customer acquisition through community-driven strategies.

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