Marketing Specialist, Account Based Marketing -US, Remote

North Carolina, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Life Sciences, HealthcareIndustries

Requirements

Candidates must possess a Bachelor's degree in marketing, business, or a related field, with 1-2 years of experience. A proven track record in marketing or B2B marketing, particularly within the life sciences industry, is required. Understanding of account-based marketing principles, strategies, and tactics, along with event planning experience, is essential. Strong analytical skills for data-driven decisions, proficiency in marketing automation platforms and CRM systems, and exceptional communication and social skills for cross-functional collaboration are necessary. The ideal candidate is self-motivated, organized, and capable of managing multiple projects simultaneously.

Responsibilities

The Account Based Marketing Specialist will develop and implement account-based marketing strategies to drive engagement and generate leads for high-value accounts. Responsibilities include serving as the lead marketing contact for regional territories, aligning marketing efforts with sales goals, and leading weekly calls to report campaign performance and identify new leads. The specialist will lead creative concept and campaign development for various platforms including LinkedIn and email, manage budgets exceeding $100k, and plan exclusive client networking events. They will also implement campaign optimizations, analyze market trends, and support the sales team through content creation and collaboration.

Skills

Account Based Marketing

Marketing Strategy

Lead Generation

Campaign Development

Email Marketing

Event Planning

Budget Management

Vendor Management

Metrics Reporting

KOL Engagement

Personalization

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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