Social Media and Marketing Specialist
BlinkistSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Video GamesIndustries
Requirements
- Bachelor’s degree with relevant working experience
Responsibilities
- Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement
- Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences
- Manage community interactions, respond to comments and messages, and foster a positive online community
- Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments
- Support the development of integrated marketing campaigns to promote company services, products, and new initiatives
- Manage event logistics, promotion, and post-event follow-up to maximize lead generation and ROI
- Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools
- Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide actionable insights and inform future strategy
- Present findings and recommendations to the management team
- Conduct market research and analysis to identify opportunities and trends for new business sectors
- Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures
- Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products
- Execution for delivery of potentially one or more of the new business sectors
- Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this Marketing Specialist role?
The position is hybrid, requiring a mix of remote and on-site work.
What are the main responsibilities of this role?
Key duties include social media and content management (30-60%) on platforms like WeChat, Weibo, and Douyin; marketing events and campaigns (5%); and reporting and analytics (5%) with KPI tracking and presentations.
What skills are needed for the Marketing Specialist position?
Candidates need creativity, entrepreneurial spirit, expertise in Chinese social media platforms (WeChat, Weibo, Douyin), content creation for B2B/B2C, event planning, analytics tools, and strategic thinking.
What is the company culture like at Keywords Studios?
Keywords Studios has over 13,000 employees passionate about games worldwide, with studios in multiple global locations, fostering a creative environment in the video games industry.
What makes a strong candidate for this Marketing Specialist role?
A well-rounded marketer who thrives on hands-on execution and strategic thinking, with creativity, entrepreneurial spirit, and experience in Chinese social media and market expansion.
Keywords Studios
Comprehensive service provider for video games
About Keywords Studios
Keywords Studios provides a wide range of services for the video games industry, supporting the entire lifecycle of game development. Their offerings include game-ready art, marketing, game development, functional and localization testing, text and audio localization, casting, audio post-production, community management, player support, and content moderation. The company utilizes proprietary technology to enhance its end-to-end platform, allowing clients to effectively bring their game concepts to life. Unlike many competitors, Keywords Studios focuses on delivering customized solutions that cater to the specific needs and budgets of their clients. The goal of Keywords Studios is to assist game developers and publishers in creating engaging digital content that entertains, connects, and educates players.
London, United KingdomHeadquarters
1998Year Founded
$487.8MTotal Funding
IPOCompany Stage
Consumer Software, Entertainment, GamingIndustries
5,001-10,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Paid Vacation
401(k) Company Match
401(k) Retirement Plan
Flexible Work Hours
Company Equity
Risks
Increased competition may impact Keywords Studios' market share in the gaming industry.
Integration of acquired companies could pose operational challenges and affect service quality.
Reliance on major clients like Microsoft may lead to revenue volatility.
Differentiation
Keywords Studios offers end-to-end services for the entire game development lifecycle.
The company has a global presence with over 13,000 professionals in 25+ countries.
Proprietary technology enhances Keywords Studios' platform for digital content creation.
Upsides
Acquisition of Certain Affinity expands Keywords Studios' AAA game development capabilities.
Integration with Microsoft's Community Sift boosts AI-enabled content moderation services.
Private equity interest indicates strong market confidence and strategic growth potential.
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