[Remote] Staff Market Researcher at Apollo.io

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, Sales, MarketingIndustries

Requirements

8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
Deep expertise in both qualitative and quantitative research methodologies
Proven track record conducting pricing and packaging research with measurable business impact
Strong competitive intelligence skills, including framework development and analysis
Experience with brand tracking methodologies and metrics
B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
Excellent stakeholder management skills with ability to influence cross-functional teams
Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
Outstanding communication skills with ability to translate complex data into actionable insights
Experience working across Product and GTM organizations in a fast-paced environment
Advanced degree in Market Research, Statistics, Business, or related field (preferred)
Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.) (preferred)
Knowledge of sales technology and data (preferred)

Responsibilities

Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
Develop competitive battle cards and positioning materials for sales and product teams
Build and maintain competitive intelligence systems and dashboards
Conduct win/loss analysis to understand competitive dynamics and inform product strategy
Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
Design and implement brand perception research across customer and prospect segments
Analyze brand positioning relative to competitors and provide strategic recommendations
Partner with marketing to measure brand campaign effectiveness
Lead pricing and packaging research to optimize monetization strategy
Conduct market sizing and segmentation analysis for expansion opportunities
Design and execute research to identify new market segments and use cases
Evaluate product-market fit for new features and offerings
Partner with Product on experimentation and testing methodologies
Collaborate with Product teams to inform roadmap decisions with customer insights
Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy
Present research findings and recommendations to executive leadership
Mentor and guide other researchers and stakeholders on research best practices

Skills

Key technologies and capabilities for this role

Competitive IntelligenceCompetitive AnalysisWin/Loss AnalysisBrand TrackingBrand Perception ResearchMarket ResearchDashboardsCross-functional CollaborationPricing StrategyMarket Expansion

Questions & Answers

Common questions about this position

What experience level is required for the Staff Market Researcher role?

The role requires 8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research.

What are the main responsibilities in competitive intelligence for this position?

Responsibilities include designing and executing competitive analysis frameworks, developing battle cards and positioning materials, building intelligence systems and dashboards, and conducting win/loss analysis.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for the Staff Market Researcher position?

This information is not specified in the job description.

What kind of cross-functional collaboration is involved in this role?

You'll work cross-functionally with Product and GTM teams, collaborate with Product on roadmap decisions, partner with Sales, Marketing, and Customer Success for go-to-market strategy, and present to executive leadership.

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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