Marketing Operations - Senior / Manager

Pleasanton, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, HealthcareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, and have at least 7 years of experience in marketing operations, with a strong focus on marketing automation. Proven expertise in Marketo marketing automation is required, including experience with segmentation, nurturing, scoring, and distribution. Familiarity with Salesforce and marketing analytics is also essential.

Responsibilities

The Marketing Operations Manager will analyze campaign trends to provide insights into evolving best practices, research and communicate new marketing automation trends, and proactively recommend solutions to optimize marketing campaign performance. They will manage global campaign consulting services, establish strategic partnerships with stakeholders, develop training programs, and own the delivery of campaign performance metrics. Additionally, the role involves leading Veeva Summit event reporting and providing weekly and post-event analytics.

Skills

Marketing Automation

Marketo

Pardot

Campaign Management

Data Segmentation

Email Marketing

Strategic Consulting

Stakeholder Management

Data Analysis

Campaign Optimization

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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