MARKETING OPERATIONS MANAGER - 102455 at Prove

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

3–5 years of experience in marketing operations, with a strong focus on B2B SaaS or demand generation
Proven expertise as a HubSpot administrator with hands-on experience in automation, segmentation, lead routing, email marketing, forms, and reporting
Proficiency in Salesforce
Preferred
Strong analytical mindset with the ability to interpret data, uncover insights, and translate findings into action
Deep understanding of lead management principles

Responsibilities

HubSpot Ownership & Campaign Execution
Serve as the primary HubSpot administrator and subject matter expert, ensuring optimal platform performance and adoption
Design, build, and manage automated marketing campaigns—including email, nurture workflows, and engagement programs—that drive acquisition, conversion, and retention
Create and maintain static and dynamic lists for effective audience segmentation and targeting
Own the full lead management lifecycle: routing, scoring, attribution, and seamless sales handoff
Continuously monitor and refine marketing assets (e.g., forms, landing pages, email templates) to support high-performing campaigns
Data Management & Reporting
Own marketing data infrastructure, ensuring data quality through regular cleansing, enrichment, and synchronization with Salesforce and other platforms
Analyze campaign and funnel performance to uncover trends, optimize results, and make data-informed recommendations
Build and maintain marketing dashboards and reports to track key metrics such as engagement, funnel conversion, and ROI
Process Optimization & Martech Management
Evaluate, document, and enhance marketing operations workflows to support scale and efficiency
Build repeatable, predictable processes and automations that reduce manual effort and improve speed-to-market
Manage the marketing technology stack, ensuring full integration and alignment with business objectives
Partner closely with sales to define lead lifecycles, establish closed-loop reporting, and enhance funnel conversion

Skills

HubSpot

Marketing Automation

Martech

Campaign Execution

Data-Driven Marketing

Pipeline Management

Automation Optimization

Prove

Identity verification and authentication solutions

About Prove

Prove specializes in identity verification and authentication services, primarily serving clients in the financial sector. Its solutions are designed to secure transactions across various platforms, including mobile, desktop, call centers, and chat services. Prove's products work by utilizing a privacy-first approach that incorporates decentralized data architecture and identity tokenization, ensuring that user consent is prioritized and data aggregation is minimized. This focus on security and privacy sets Prove apart from its competitors, as it has built a reputation as a trusted partner for major financial institutions. The company's goal is to provide scalable and effective authentication solutions that enhance security for over 1,000 enterprise customers and 500 banks globally, while also maintaining a commitment to user privacy.

New York City, New YorkHeadquarters

2008Year Founded

$245.2MTotal Funding

LATE_VCCompany Stage

Fintech, Cybersecurity, Financial ServicesIndustries

1-10Employees

Benefits

Dental, Vision, Health, & Life Insurance

Well-Being Reimbursement

401K / Retirement Plan

PTO / Vacation Policy

Paid Holidays

Maternity / Paternity Leave

Risks

Generative AI intensifies threats like scraping and fraud, challenging Prove's API solutions.

Deepfake technology threatens trust in Prove's phone-based authentication methods.

EU's eIDAS 2.0 regulation may increase Prove's operational costs to meet compliance.

Differentiation

Prove specializes in phone-centric identity verification, enhancing security and consumer privacy.

Prove's decentralized data architecture limits data aggregation, emphasizing a privacy-first approach.

Prove serves 9 of the top 10 US financial institutions, showcasing its industry leadership.

Upsides

Prove's self-service platform simplifies identity verification, improving customer experience and reducing fraud.

The rise of digital wallets increases demand for Prove's secure digital identity solutions.

Prove's expertise in phone-based authentication addresses the growing threat of business identity theft.

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