Marketing Manager, Senior Specialist at Vanguard

Hyderabad, Telangana, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Investment Management, Financial ServicesIndustries

Requirements

Minimum 10 years of experience in marketing strategy, brand/product marketing, or related roles
Bachelor’s degree (B.A./B.Sc./B.Com./B.B.A.) in Marketing, Business Administration, Communications, or a related field; Master’s degree (MBA/PGDM) in Marketing or Business Management preferred
Experience in B2B services, technology firms, fintech, or financial services institutions/sectors
Proven success with SEO/SEM, programmatic advertising, and content marketing
Strong understanding of India’s tech talent market and regional nuances for talent branding
Proven success in employer branding and multi-channel communications strategies
Experience working with creatives, freelancers, or production teams
Prior experience in a global matrix organization preferred
Crisis communications or reputational risk management expertise is a plus
Strong expertise in market research methodologies, consumer behavior analysis, and campaign performance evaluation
Experience managing cross-functional marketing projects and collaborating with teams

Responsibilities

Build and lead Vanguard’s India office brand from the ground up
Design multi-channel recruitment marketing campaigns that highlight Vanguard’s India office EVP in the local market
Develop local PR/Media strategies in partnership with global teams, along with project timelines and execution planning
Manage agency partners (PR, Creative, Digital stakeholders) and facilitate collateral sharing and safekeeping of these assets as needed
Work with Vanguard US communications team and Vanguard India HR leaders to align on the messaging, cultural nuances and key milestones to support hiring goals
Partner with IT teams to develop tooling and dashboards to track marketing performance metrics aligned to KPIs and business planning
Execute data-driven marketing initiatives to attract technical talent, with emphasis on brand storytelling, digital media, and in-person engagement at universities and industry events
Coordinate participation in technology conferences, meet-ups, and campus involvement
Analyze campaign performance and adjust strategy accordingly
Collaborate with internal marketing teams and external agencies to develop and manage marketing technology plans
Coordinate the production of advertising and promotional materials
Identify integrated marketing solutions and opportunities to leverage technology for improved marketing effectiveness
Ensure compliance with IT, Data Governance, Privacy, Legal and Information Security policies
Identify the optimal mix of advertising and promotional channels for maximum impact
Manage conferences, events and coordinate brand promotion activities
Maintain effective communication with stakeholders, agencies and IT teams
Measure and analyze advertising and promotion effectiveness for ROI
Conduct root cause analysis on technical issues related to marketing operations
Participate in special projects and perform other related duties as assigned

Skills

Marketing Strategy

Brand Building

Recruitment Marketing

Media Strategy

Agency Management

Digital Media

Data-Driven Marketing

Performance Metrics

Event Engagement

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees