市场经理 (季节性活动) Marketing Manager (Seasonal Campaign) at The Walt Disney Company

Shanghai, Shanghai, China

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EntertainmentIndustries

6+ years of related work experience
Bachelor’s degree (4-year university degree)
Excellent integrated marketing capabilities
Brand management experience
Proven experience in planning and executing market marketing campaigns
Strong cross-departmental collaboration and communication skills
Excellent written and verbal communication skills in both Chinese and English
Business writing and presentation skills
Proactive attitude and willingness to drive work forward
Ability to solve problems and think critically
Excellent project management skills and experience
Ability to manage time effectively in a fast-paced, complex business environment

Develop and execute marketing plans for seasonal campaigns, including marketing strategies, park experiences, consumer engagement, social media promotion, and creative campaign concepts
Contribute to the planning and execution of resort-wide marketing campaigns, encompassing marketing strategies, park experiences, consumer engagement, social media promotion, and creative campaign concepts
Effectively communicate and collaborate with cross-functional teams (e.g., Finance, Sales, E-commerce, Entertainment, Food & Beverage, Merchandise, Hotel, and other Marketing teams) to ensure strategic alignment and consistent execution
Manage projects, including budget management, to achieve campaign goals
Provide support to other Shanghai Disney Resort projects as needed