Senior Marketing & PR Manager

Position Overview

Willow, a global leader in digitizing the build world, is seeking a talented and experienced Senior Marketing & PR Manager. This role is ideal for a strategic and hands-on individual passionate about shaping brand presence across digital and physical touchpoints. You will execute marketing and communication initiatives, focusing on content creation, PR, event support, customer engagement, and contractor management. If you are a creative communicator with a background in B2B marketing and a love for storytelling, we encourage you to apply.

What You'll Do

• Develop and execute marketing and PR strategies to support business goals and enhance brand visibility.
• Write, edit, and review content for all channels, including LinkedIn, blog, website, pitch decks, press releases, and customer materials.
• Manage and grow our social media presence, with a strong focus on LinkedIn, ensuring engaging and consistent content aligned with business priorities.
• Oversee website maintenance and continuous improvement, including content updates, layout, and performance, in collaboration with external vendors.
• Partner with sales, product, and leadership teams to create compelling marketing collateral and pitch decks.
• Collaborate with internal stakeholders and manage external contractors (designers, web developers, PR consultants) to deliver quality outcomes on time.
• Support and coordinate key marketing functions and events, such as webinars, trade shows, and customer experiences.
• Lead customer marketing initiatives, including creating case studies, coordinating testimonials, and developing engagement campaigns.
• Track marketing performance metrics and present insights to inform strategic decisions.

What We're Looking For

• 5+ years of marketing and PR experience, preferably in B2B technology or SaaS.
• Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
• Proven experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
• Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
• Demonstrated ability to manage external contractors and creative vendors to deliver projects.
• Strong project management skills with meticulous attention to detail and the ability to manage multiple priorities.
• A collaborative, proactive, and adaptable mindset, thriving in a dynamic and fast-paced scale-up environment.

Company Information

Since its founding in 2017, Willow has grown from an Australian start-up to serving customers globally. Our product digitizes the build world, making buildings smarter for users and the environment. You will join a team of performance-driven Willowers, supported by advanced technology.

Willow offers true flexible working arrangements, including remote and/or hybrid options, and parental leave. We encourage Willowers to dedicate time to causes they love or enhance their skills through the Willow Academy. Additional benefits include discounts on shopping and services.

Our core values are: never giving up, working smart, caring for fellow human beings, and always putting our best foot forward. We embrace a diverse range of talents and perspectives, fostering a vibrant workplace where all individuals are celebrated and discrimination is not tolerated.

Learn more at: willowinc.com

Employment Type

Full-Time

Location Type

Information not specified

Salary

Information not specified