Marketing Lead, Sports at WhatNot

New York, New York, United States

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$170,000 – $230,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Sports Memorabilia, CollectiblesIndustries

Requirements

8+ years of marketing experience in a fast-paced environment
8+ years of experience in category marketing or sports marketing with high proficiency in managing demand-side business, including defining & tracking growth KPIs
Expertise in developing industry-defining campaigns that deliver impact for the brand and bottom-line for the business
Experience owning IRL and event experiences with proven track record of tying them to business impact
Experience and interest in working directly with influencers, creators, & other industry partners within the sports card space
Immersed in internet culture & deeply entrenched in how to market to communities
Problem solver with strong program management skills, people management experience, and ability to lead a high-performing team
Highly proficient with storytelling using data, including using data analytics tools to pull together needed data
Experience at a high-growth startup, marketplace, or creator-focused platform
Scrappy and flexible enough to work in a dynamic environment
Within commuting distance of San Francisco, Los Angeles, or New York hubs

Responsibilities

Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of company goals
Own the end-to-end planning and execution of largest marketing initiatives, including brand presence at The National and Whatnot Card show
Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers, and other key partners
Manage a high-performing team responsible for owning buyer acquisition, including devising product release moments, campaigns, and events that generate community buzz & grow demand
Monitor, understand, and report out on demand-side performance as well as measure the efficacy of the work that moves these metrics
Deliver best-in-class marketing for sports cards and collectibles, including owning industry-defining big bets for the category and obsessively pursuing its growth

Skills

Key technologies and capabilities for this role

Marketing StrategyCustomer AcquisitionCustomer RetentionCampaign PlanningCampaign ExecutionSports MarketingCategory ManagementBig Bet Initiatives

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Lead, Sports position?

The salary range is $170K - $230K.

Is this role remote or hybrid, and what are the location requirements?

The role is hybrid and requires team members to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.

What experience and skills are required for this role?

Candidates need 8+ years of marketing experience in a fast-paced environment, plus 8+ years in category marketing or sports marketing with a high level of proficiency. Key skills include defining marketing strategy, owning end-to-end planning and execution of initiatives, managing relationships with industry leaders, and leading a team for buyer acquisition.

What is the company culture like at Whatnot?

Whatnot values a low ego, growth mindset, and high-impact drive. They operate as a remote co-located team inspired by innovation and anchored in their values.

What makes a strong candidate for this Marketing Lead role?

Strong candidates have 8+ years of marketing and sports/category marketing experience, a deep understanding of customer profiles in sports cards and memorabilia, expertise in customer acquisition and retention, and the ability to lead teams and execute big-bet initiatives.

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.

The collectibles market's volatility could affect Whatnot's sales and inventory.

Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.

The platform integrates live shopping with entertainment, enhancing user engagement.

Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.

The platform's collaboration with PSA enhances trust through integrated authentication services.

Rising interest in live shopping among younger demographics drives Whatnot's growth.

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