Marketing Lead

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, Artificial IntelligenceIndustries

Requirements

Candidates should possess over 10 years of B2B marketing experience, preferably within high-growth SaaS or AI-driven startups. Proven success in influencer, analyst, partner, or field marketing with measurable pipeline impact is essential. A deep understanding of the enterprise tech and services ecosystem, including advisory firms, GSIs, and analysts, is required. The role also demands a track record of managing executive stakeholders and complex cross-functional initiatives, along with excellent written and verbal communication skills for shaping narratives and thought leadership. Comfort in high-velocity, ambiguous environments and a drive for building from zero to one are also key qualifications.

Responsibilities

The Marketing Lead will spearhead analyst and influencer marketing efforts to enhance Ema/ABT's visibility in top-tier analyst reports and secure strategic placements in influential publications. This includes building and managing relationships with key influencers and consulting firms, partnering with the advisor network to create and distribute high-impact thought leadership, and developing a scalable, repeatable advisor-led content model. The role involves collaborating cross-functionally to align marketing with pipeline and revenue goals, and tracking/reporting on the measurable impact of these marketing initiatives.

Skills

Analyst Relations

Influencer Marketing

Gartner

IDC

HFS

Consulting Firm Relations

Thought Leadership

Content Strategy

Brand Building

Pipeline Generation

Harvard Business Review

Ema

Develops enterprise AI solutions for workforce efficiency

About Ema

Ema develops and implements AI solutions specifically designed for businesses. Their main product is AI employees that can be customized through conversation to learn and perform tasks that exceed human capabilities, allowing companies to quickly expand their workforce. Ema's AI solutions focus on replacing traditional co-pilots with secure and compliant AI employees, meeting strict standards like SOC2, ISO27001, GDPR, HIPAA, and NIST. The EmaFusionTM model combines the strengths of over 100 large language models to deliver high accuracy at a low cost for various enterprise applications. Ema distinguishes itself from competitors by providing tailored solutions that empower businesses to enhance their operational efficiency. The company's goal is to help enterprises take control of their operations and achieve significant improvements in productivity through advanced AI technology.

Mountain View, CaliforniaHeadquarters

2023Year Founded

$59.3MTotal Funding

SERIES_ACompany Stage

Cybersecurity, AI & Machine LearningIndustries

51-200Employees

Benefits

Hybrid Work Options

Risks

Emerging competition from startups like SilkFlo and Kognitos threatens Ema's market share.

Rapid customer base expansion may strain Ema's operational capabilities and service quality.

Reliance on multiple investors may lead to conflicting interests and strategic directions.

Differentiation

EmaFusionTM integrates over 100 LLMs for high accuracy and cost-effectiveness.

Ema offers secure AI employees adhering to SOC2, ISO27001, GDPR, HIPAA, and NIST standards.

Ema's no-code AI agents enable enterprises to deploy AI without extensive technical expertise.

Upsides

Ema's customer base has more than doubled since its launch in March 2024.

Ema secured $50M in Series A funding, enhancing its market position and capabilities.

Growing demand for AI-driven automation aligns with Ema's focus on AI employees.

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