Injective Labs

Product Marketing Manager

New York, New York, United States

Injective Labs Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto & Web3, Consumer Software, Financial Services, FintechIndustries

Requirements

Candidates should have 1-3 years of experience in Product Marketing, preferably with a Bachelor's degree in Marketing, Communications, or a related field. Experience in the crypto space is essential, along with a deep understanding of crypto culture, trends, and user behavior. Proven experience in launching, positioning, and scaling products from 0 to 1 and beyond is required, as well as the ability to create and execute Go-To-Market strategies. Candidates must possess strong analytical skills to measure and analyze campaign performance and user engagement.

Responsibilities

The Product Marketing Manager will develop and execute marketing strategies for products, ensuring they appeal to both technical experts and general audiences. They will collaborate closely with the Product team to understand the product's value proposition and conduct market research for effective positioning. The role involves defining clear product positioning, creating compelling storytelling, and leading product launches. Additionally, the manager will oversee Go-to-Market campaign plans, translate technical concepts into engaging content, analyze campaign performance metrics, engage with developers and crypto communities, and stay updated with industry trends.

Skills

Product Marketing
Go-To-Market
Market Research
Storytelling
Campaign Planning
Content Creation
Crypto
Crypto Culture
User Behavior
Product Launch
Blockchain

Injective Labs

Blockchain platform for DeFi; zero gas fees

About Injective Labs

Injective Labs, a pivotal player in blockchain technology, specifically caters to DeFi (Decentralized Finance) developers by offering an open, interoperable network that ensures zero gas fees, secure transactions, and quick transmission speeds. Its alignment with prominent blockchain protocols like Cosmos IBC and Ethereum enhances its competitive edge, making it a leading entity in the blockchain industry. This company offers a vibrant and technologically advanced working environment that is ideal for professionals eager to impact the financial technology landscape through cutting-edge blockchain solutions.

Key Metrics

New York City, New YorkHeadquarters
2018Year Founded
$206.7MTotal Funding
VENTURE_UNKNOWNCompany Stage
Fintech, Crypto & Web3Industries
51-200Employees

Benefits

Health Insurance
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options

Risks

Competition from Binance Smart Chain and Polygon challenges Injective's market share.
Security risks in DeFi could harm Injective's reputation if not addressed.
Platform complexity from new features may deter less experienced users.

Differentiation

Injective Labs focuses on decentralized finance solutions, setting it apart from competitors.
The launch of Mito showcases innovation in automated trading and yield generation.
Helix's rapid growth highlights Injective's strength in decentralized derivatives exchanges.

Upsides

Increased interest in DeFi drives demand for Injective's innovative solutions.
Helix's $7 billion trading volume indicates strong market acceptance.
The rise of amateur traders offers a chance to expand Injective's user base.

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