Cohere

Marketing Analytics Consultant

Boston, Massachusetts, United States

Cohere Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Marketing AnalyticsIndustries

Requirements

Candidates must possess at least 5 years of marketing analytics experience, with demonstrated proficiency in SQL, Marketo, Google Analytics (GA4), Salesforce (SFDC), and BigQuery. Experience with marketing automation integrations and setting up relevant fields for measurement, as well as experience with campaign performance, e2e lead to cash, web traffic analytics, and attribution modeling is required. Strong Python and R skills are considered a plus.

Responsibilities

As a Sr. Marketing Analytics Consultant, the individual will integrate and manage marketing data across platforms, leverage BigQuery and Looker to perform advanced analytics and create dashboards, utilize GA4 to track and analyze web traffic, collaborate with cross-functional teams to develop data-driven marketing strategies, and continually refine data processes and analytics methodologies to boost marketing ROI and overall business growth.

Skills

SQL
Marketo
Google Analytics 4 (GA4)
Salesforce (SFDC)
BigQuery
Looker
Python
R
Marketing automation integrations
Campaign performance
Lead-to-cash tracking
Web traffic analytics
Attribution modeling

Cohere

Provides NLP tools and LLMs via API

About Cohere

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve their content generation, summarization, and search functions. Cohere's business model focuses on offering scalable and affordable generative AI tools, generating revenue by granting API access to pre-trained models that can handle tasks like text classification, sentiment analysis, and semantic search in multiple languages. The platform is customizable, enabling businesses to create smarter and faster solutions. With multilingual support, Cohere effectively addresses language barriers, making it suitable for international use.

Key Metrics

Toronto, CanadaHeadquarters
2019Year Founded
$914.4MTotal Funding
SERIES_DCompany Stage
AI & Machine LearningIndustries
501-1,000Employees

Risks

Competitors like Google and Microsoft may overshadow Cohere with seamless enterprise system integration.
Reliance on Nvidia chips poses risks if supply chain issues arise or strategic focus shifts.
High cost of AI data center could strain financial resources if government funding is delayed.

Differentiation

Cohere's North platform outperforms Microsoft Copilot and Google Vertex AI in enterprise functions.
Rerank 3.5 model processes queries in over 100 languages, enhancing multilingual search capabilities.
Command R7B model excels in RAG, math, and coding, outperforming competitors like Google's Gemma.

Upsides

Cohere's AI data center project positions it as a key player in Canadian AI.
North platform offers secure AI deployment for regulated industries, enhancing privacy-focused enterprise solutions.
Cohere's multilingual support breaks language barriers, expanding its global market reach.

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