Cohere

Marketing Analytics Consultant

Boston, Massachusetts, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Marketing AnalyticsIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Contract
  • Salary: Not specified

Cohere is dedicated to scaling intelligence to serve humanity by training and deploying frontier models for developers and enterprises. The company fosters a culture that emphasizes hard work, rapid progress, and a strong focus on customer needs. Cohere is comprised of a diverse group of professionals who are deeply passionate about their work.

Responsibilities

  • Integrate and manage marketing data across platforms such as Segment, Marketo, and Salesforce, ensuring seamless data flow and accuracy.
  • Leverage BigQuery and Looker (or equivalent BI tools) to perform advanced analytics, create dashboards, and generate actionable insights.
  • Utilize GA4 to track and analyze web traffic and user behavior, measuring the effectiveness of marketing initiatives and optimizing customer journeys.
  • Collaborate with cross-functional teams (Sales, Finance, Product, and Marketing) to develop data-driven marketing strategies and campaigns.
  • Refine data processes and analytics methodologies, staying updated with industry trends and implementing best practices to boost marketing ROI.

Requirements

  • Experience: 5+ years of marketing analytics experience.
  • Technical Skills:
    • SQL: Required
    • Marketo: Required
    • Google Analytics 4 (GA4): Required
    • Salesforce (SFDC): Required
    • BigQuery: Required
    • Looker (or equivalent BI tools): Required
    • Python and R: Nice to have
  • Experience with:
    • Marketing automation integrations
    • Campaign performance analysis
    • Lead-to-cash tracking
    • Web traffic analytics and attribution modeling
    • Collaborating across Sales and Finance teams

Application Instructions

  • Cohere encourages applications from individuals with diverse backgrounds and welcomes candidates who may not meet every single requirement.
  • Interested candidates are encouraged to apply.

Company Information

  • Mission: To scale intelligence to serve humanity.
  • Values: Obsession over what they build, hard work, fast movement, customer-centricity, and a diverse team.
  • Diversity and Inclusion: Cohere values and celebrates diversity and is committed to creating an inclusive work environment.

Skills

SQL
Marketo
Google Analytics 4 (GA4)
Salesforce (SFDC)
BigQuery
Looker
Python
R
Marketing automation integrations
Campaign performance
Lead-to-cash tracking
Web traffic analytics
Attribution modeling

Cohere

Provides NLP tools and LLMs via API

About Cohere

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve their content generation, summarization, and search functions. Cohere's business model focuses on offering scalable and affordable generative AI tools, generating revenue by granting API access to pre-trained models that can handle tasks like text classification, sentiment analysis, and semantic search in multiple languages. The platform is customizable, enabling businesses to create smarter and faster solutions. With multilingual support, Cohere effectively addresses language barriers, making it suitable for international use.

Toronto, CanadaHeadquarters
2019Year Founded
$914.4MTotal Funding
SERIES_DCompany Stage
AI & Machine LearningIndustries
501-1,000Employees

Risks

Competitors like Google and Microsoft may overshadow Cohere with seamless enterprise system integration.
Reliance on Nvidia chips poses risks if supply chain issues arise or strategic focus shifts.
High cost of AI data center could strain financial resources if government funding is delayed.

Differentiation

Cohere's North platform outperforms Microsoft Copilot and Google Vertex AI in enterprise functions.
Rerank 3.5 model processes queries in over 100 languages, enhancing multilingual search capabilities.
Command R7B model excels in RAG, math, and coding, outperforming competitors like Google's Gemma.

Upsides

Cohere's AI data center project positions it as a key player in Canadian AI.
North platform offers secure AI deployment for regulated industries, enhancing privacy-focused enterprise solutions.
Cohere's multilingual support breaks language barriers, expanding its global market reach.

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