Marketing Operations (Contract)

Position Overview

• Location Type: Remote - US
• Job Type: Full-time (40 hours a week)
• Duration: 12-months
• Start Date: ASAP

Airtable is seeking a proactive and detail-oriented Marketing Operations Superstar to join their dynamic Marketing Operations team. This role is critical in the design and execution phase of Airtable’s go-to-market motion, focusing on seamless campaign execution, lead operations, and sales handoff. The ideal candidate will have a bias for action, a passion for process optimization, and strong cross-functional collaboration skills.

Requirements

• 5+ years in Marketing Operations, Revenue Operations, CX Operations, or Sales Operations (preferably at a B2B SaaS company).
• Proficiency in marketing automation platforms (e.g., Marketo) and CRM systems (Salesforce).
• Working knowledge of Sales and Marketing systems (e.g., Big Marker, Splash, Contentful, LeanData, Clearbit, Outreach, Hightouch) is strongly preferred.
• Proven track record of leveraging analytics to improve sales and marketing effectiveness.
• Proactive approach to problem-solving with a strong bias for action, capable of driving initiatives forward with minimal oversight.
• Ability to independently manage projects, contribute to team goals, maintain detailed documentation, and adhere to internal project management methodologies.
• Skill in building trust across organizational boundaries and driving alignment effectively.
• Deep understanding of sales and marketing funnels.

Responsibilities

Campaign Operations:

• Lead end-to-end execution of marketing campaign operations, ensuring timely and flawless delivery with cross-functional stakeholders.
• Manage technical infrastructure and data flows between Marketo and other related systems (e.g., Big Marker, Splash, event systems) for seamless experiences and data integrity.
• Assess new business requirements and translate them into process updates or redesigns, driving effective change management for smooth adoption.
• Create, manage, and execute compliant, efficient list import processes for targeted campaign execution.
• Develop training materials and documentation to empower marketers with self-serve campaign capabilities.
• Ensure Sales Handoff is standardized, documented, and consistently followed across teams.

Lead Operations:

• Monitor and manage lead flow processes, ensuring accurate data capture and seamless integration with sales systems.
• Investigate lead data anomalies, identify root causes, and implement corrective actions to maintain data integrity.
• Develop and maintain documentation for lead management processes and best practices.

Process Optimization & Change Management:

• Assess existing marketing operations workflows, identify areas for improvement, and implement scalable solutions.
• Lead change management initiatives for adopting new tools, processes, or methodologies, ensuring minimal disruption.
• Train and support team members on updated processes and tools to foster adoption and efficiency.

Company Information

Airtable is the no-code app platform empowering people closest to the work to accelerate critical business processes. Over 500,000 organizations, including 80% of the Fortune 100, rely on Airtable.

Airtable is an equal opportunity employer committed to diversity and creating a workplace where everyone can thrive. They welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.