Manager, Marketing Operations
Instructure- Full Time
- Senior (5 to 8 years)
Candidates should possess 5+ years of experience in Marketing Operations, Revenue Operations, or CX Operations, ideally within a B2B SaaS company. Proficiency in marketing automation platforms such as Marketo and CRM systems like Salesforce is required, along with working knowledge of Sales and Marketing systems including Big Marker, Splash, Contentful, LeanData, Clearbit, Outreach, and Hightouch. A proven track record of using analytics to improve sales and marketing effectiveness is also necessary.
The Marketing Operations Superstar will lead the end-to-end execution of marketing campaigns, manage technical infrastructure and data flows between systems, assess new requirements and translate them into process updates, create and manage list import processes, develop training materials, ensure Sales Handoff standardization, monitor and manage lead flow processes, investigate data anomalies, develop documentation, assess workflows for improvement, lead change management initiatives, train team members on updated processes, and drive alignment across organizational boundaries.
SaaS platform for workflow and data management
Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.