Senior Marketing Analytics Manager
Recorded FutureSalary not specified
- Full Time
- Senior (5 to 8 years)
$165,000 – $190,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor's degree in a relevant field such as Marketing, Statistics, Economics, or a related discipline, with a Master's degree being a plus. They should have at least 7 years of experience in marketing analytics, demonstrating a strong understanding of marketing principles and data analysis techniques. Experience working with large datasets and complex analytical models is essential, as is familiarity with marketing automation platforms and CRM systems.
Responsibilities
The Marketing Analytics Lead will be responsible for understanding and setting marketing strategy, developing and maintaining marketing analytics frameworks, designing dashboards and reporting, partnering with Marketing leadership to analyze campaign performance and optimize budget allocation, conducting cohort and funnel analysis, collaborating with Data teams on predictive models, driving operational excellence by optimizing the lead lifecycle and monitoring marketing efficiency metrics, and shaping the analytics ecosystem by collaborating with IT, Data, and Engineering to ensure tools and systems support accurate reporting and data governance.
Skills
Marketing Analytics
Data-driven Strategy
Performance Analytics
Process Optimization
Cross-Functional Collaboration
Dashboard Development
Attribution Modeling
Predictive Modeling
Stakeholder Communication
Modern Treasury
Payment operations software for enterprises
About Modern Treasury
Modern Treasury specializes in payment operations software designed to enhance the movement of money for large enterprises across various industries such as real estate, healthcare, insurance, education, and financial services. Their software streamlines payment processes by enabling faster transactions, automatic reconciliation of records, and providing real-time financial data, all supported by artificial intelligence. This allows businesses to manage their financial operations more effectively and securely. Unlike many competitors, Modern Treasury focuses on serving large clients with significant transaction volumes, offering a subscription-based software as a service (SaaS) model that ensures continuous access to updates and features. The company's goal is to modernize payment operations and improve the efficiency and security of financial transactions.
Key Metrics
San Francisco, CaliforniaHeadquarters
2018Year Founded
$178.1MTotal Funding
SERIES_CCompany Stage
Fintech, AI & Machine LearningIndustries
51-200Employees