Staff Marketing Analyst
HuntressFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess at least 2 years of experience with mobile products in a Product or Data Analyst role, demonstrating strong SQL knowledge and proficiency with data visualization tools like Tableau. Experience with continuous A/B testing, analytical problem-solving, and effective communication skills are essential. Basic knowledge of marketing analytics, attribution, user lifecycle management, and B2C subscription models are considered advantageous.
The Marketing Analyst will be responsible for improving dashboard and reporting efficiency by creating and maintaining performance reports, enhancing A/B test analysis with optimization recommendations, and fulfilling ad-hoc data requests for strategic planning. They will also manage data quality, conduct root cause analysis for performance changes, and support CRM team meetings by presenting data-driven findings.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.