Marketing Analyst

The Marketing Analyst will lead the development of Product-Led Growth analytics across Go-To-Market pods, owning the entire process of designing, prototyping, and iterating on high-impact sales programs and growth experiments. They will build relationships with revenue leaders to translate hypotheses into actionable experiments and translate business needs into technical solutions using Python, SQL, and Twilio’s internal data infrastructure, collaborating with Marketing Data Engineering to move tests from pilot to production. This role involves acting as the connective tissue between Go-To-Market engineers and business teams, partnering closely with Sales, Strategy, and Marketing to identify high-leverage use cases and surface actionable growth signals, and building tight feedback loops with sales teams to validate play effectiveness and drive continuous iteration. The analyst will also own and evolve dashboards, cohort models, and experimentation frameworks that track product usage, activation, and monetization, and distill complex insights into clear, concise communication for both technical and non-technical stakeholders.