Marketing Analyst

Who We Are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See Yourself at Twilio

Join us as Twilio’s next Marketing Analyst, Marketing Strategy & Analytics (Canada)

About the Job

We’re seeking a data-driven, execution-focused Marketing Analyst to power the Go-To-Market (GTM) analytics engine behind Twilio’s product-led growth (PLG) initiatives. This is a highly cross-functional role at the intersection of Growth Marketing, Sales, Strategy, and Engineering. You’ll rapidly prototype, test growth hypotheses, and transform customer and product insights into scalable sales plays and GTM experiments. Your work will directly shape how we surface high-impact signals and operationalize them across Twilio’s go-to-market motion.

As a key translator between commercial teams and GTM engineers, you’ll bridge business needs with technical solutions, helping build the connective tissue that drives measurable growth across our self-serve and sales-assisted motions.

Responsibilities

In this role, you will:

• Lead the development of PLG analytics across GTM pods, owning the end-to-end process of designing, prototyping, and iterating on high-impact sales programs and growth experiments.
• Build relationships with revenue leaders to translate hypotheses into actionable experiments.
• Translate business needs into technical solutions using Python, SQL, and Twilio’s internal data infrastructure. Collaborate with Marketing Data Engineering to take tests from pilot to production.
• Act as the connective tissue between GTM engineers and business teams, ensuring seamless translation of commercial goals into scalable technical programs.
• Partner closely with Sales, Strategy, and Marketing to identify high-leverage use cases and surface actionable growth signals.
• Build tight feedback loops with sales teams to validate play effectiveness and drive continuous iteration.
• Own and evolve dashboards, cohort models, and experimentation frameworks that track product usage, activation, and monetization.
• Distill complex insights into clear, concise communication for both technical and non-technical stakeholders.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 2+ years of experience in GTM analytics, growth operations, strategy, or product data roles, ideally within a high-scale B2B SaaS environment.
• Advanced proficiency in Python and SQL for data analysis, prototyping, and automation.
• Proven track record of translating business challenges into analytical models, sales tools, or programmatic solutions.
• Hands-on experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases.
• Strong communication and stakeholder management skills, with experience collaborating across global, cross-functional teams.
• Demonstrated ability to launch minimum viable products (MVPs), iterate based on feedback, and drive initiatives from concept to execution.
• High ownership mindset with a bias for action, comfort with ambiguity, and a strong focus on experimentation and velocity.

Desired:

• Background in t