Market Manager at Primer

Birmingham, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, K-12 EducationIndustries

Requirements

Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups
Exceptional communicator who can connect with diverse audiences, from families to community leaders
Confident public speaker and presenter, comfortable leading events and representing Primer externally
Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
Results-driven, with past accountability for growth, enrollment, or revenue targets
Highly organized and able to manage multiple relationships and events at once
Generalist mindset — willing to roll up your sleeves to do both strategy and execution
Must have a car and be available for regular travel across the state (20-40%)

Responsibilities

Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
Build relationships with local leaders, organizations, and influencers who can help grow Primer’s reach and reputation
Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
Collaborate with central marketing and admissions to align local efforts with broader campaigns
Experiment with new grassroots growth strategies; document and scale the ones that work
Manage ongoing relationships with enrolled families to strengthen community and referrals
Travel frequently (20-40%) across campuses within the state

Skills

Community Engagement

Relationship Building

Partnership Development

Event Planning

Lead Generation

Public Speaking

Marketing Initiatives

Networking

Storytelling

Primer

Personalized K-8 education through Microschools

About Primer

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$32.5MTotal Funding

SERIES_ACompany Stage

EducationIndustries

51-200Employees