[Remote] Member Marketing Manager (Enrollment) at Vida Health

Remote

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital HealthIndustries

Requirements

Experience working with email marketing platforms like Braze, Salesforce Marketing Cloud, etc
Experience interacting with clients about marketing strategy and managing client-specific asset approval and development
Curiosity and drive to solve problems, improve processes, and provide solutions
Passion for creating messaging that resonates with potential members looking to make health changes
Self-starter comfortable operating in a dynamic and fast-paced environment
Creative and resourceful — able to come up with out-of-the-box ideas and bring them to life
Incredible attention to detail and execution-oriented team player who can effectively partner with other key stakeholders
Passionate about digital health and/or changing the status quo of healthcare
Basic HTML knowledge
(Bonus) B2B2C strategic account marketing and interacting with clients
(Bonus) End-to-end content development, including design briefs and writing relevant, effective, compelling content

Responsibilities

Support the development and delivery of print, email, SMS, and other content requirements
Manage member marketing calendar, scheduling, and deployment
Continuously A/B test and optimize campaigns to drive incremental gains in conversion and engagement
Monitor and analyze campaign performance
Leverage data-driven insights to inform the messaging strategy for each lifecycle stage of customers
Be a positive contributor on a small and nimble team, willing to tackle new projects as they come up, valuing collaboration and openness in communication within the team and across cross-functional projects

Skills

Key technologies and capabilities for this role

Email MarketingBrazeSalesforce Marketing CloudA/B TestingCampaign OptimizationDirect MailSMS MarketingContent DevelopmentData AnalysisB2B2C Marketing

Questions & Answers

Common questions about this position

What experience is required for the Member Marketing Manager role?

Must-have experience includes working with email marketing platforms like Braze or Salesforce Marketing Cloud, interacting with clients on marketing strategy and asset approvals, and basic HTML knowledge. Ideal candidates also have B2B2C strategic account marketing, content development, direct mail, and email marketing experience.

What is the compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the team culture like at Vida Health?

The team is small and nimble, valuing collaboration, openness in communication, and a positive attitude. They encourage tackling new projects and working cross-functionally.

What makes a strong candidate for this role?

Strong candidates are self-starters with curiosity, drive, creativity, incredible attention to detail, and passion for digital health. They excel in fast-paced environments, solve problems, and partner effectively with stakeholders.

Vida Health

Personalized healthcare programs using technology

About Vida Health

Vida Health provides personalized healthcare programs targeting conditions like diabetes, obesity, depression, and hypertension. The company combines human-centered care with technology, employing registered dietitians, physicians, expert coaches, and therapists who connect with clients through video chats. This personal interaction is enhanced by customized digital interventions and educational content, which are tailored to each member's needs using machine learning and data from devices like glucose monitors and fitness trackers. Vida Health stands out from competitors by adopting a pay-for-performance model, where it only receives payment if it successfully helps clients improve their health outcomes. This commitment to results has led to significant improvements in medication adherence, weight loss, and reductions in depression among users.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$210.6MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from similar digital health platforms threatens Vida Health's market share.

Data privacy concerns could impact consumer trust in Vida Health's services.

Regulatory scrutiny on digital health solutions may increase compliance costs for Vida Health.

Differentiation

Vida Health combines mental and physical health treatment in a single platform.

The company offers a pay-for-performance model, ensuring accountability for health outcomes.

Vida Health integrates with over 100 devices and apps for personalized care.

Upsides

Growing demand for virtual mental health services boosts Vida Health's market potential.

Partnerships with large employers enhance Vida Health's reach and credibility.

Advancements in AI improve Vida Health's personalized healthcare offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free