[Remote] Member Marketing Manager (Enrollment) at Vida Health

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience working with email marketing platforms like Braze, Salesforce Marketing Cloud, etc
Experience interacting with clients about marketing strategy and managing client-specific asset approval and development
Curiosity and drive to solve problems, improve processes, and provide solutions
Passion for creating messaging that resonates with potential members looking to make health changes
Self-starter comfortable operating in a dynamic and fast-paced environment
Creative and resourceful — able to come up with out-of-the-box ideas and bring them to life
Incredible attention to detail and execution-oriented team player who can effectively partner with other key stakeholders
Passionate about digital health and/or changing the status quo of healthcare
Basic HTML knowledge

Responsibilities

Support the development and delivery of print, email, SMS, and other content requirements
Manage member marketing calendar, scheduling, and deployment
Continuously A/B test and optimize campaigns to drive incremental gains in conversion and engagement
Monitor and analyze campaign performance
Leverage data-driven insights to inform the messaging strategy for each lifecycle stage of customers
Be a positive contributor on a small and nimble team. Be willing to tackle new projects as they come up
Collaborate with team members and colleagues across cross-functional projects

Skills

Vida Health

Personalized healthcare programs using technology

About Vida Health

Vida Health provides personalized healthcare programs targeting conditions like diabetes, obesity, depression, and hypertension. The company combines human-centered care with technology, employing registered dietitians, physicians, expert coaches, and therapists who connect with clients through video chats. This personal interaction is enhanced by customized digital interventions and educational content, which are tailored to each member's needs using machine learning and data from devices like glucose monitors and fitness trackers. Vida Health stands out from competitors by adopting a pay-for-performance model, where it only receives payment if it successfully helps clients improve their health outcomes. This commitment to results has led to significant improvements in medication adherence, weight loss, and reductions in depression among users.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$210.6MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from similar digital health platforms threatens Vida Health's market share.

Data privacy concerns could impact consumer trust in Vida Health's services.

Regulatory scrutiny on digital health solutions may increase compliance costs for Vida Health.

Differentiation

Vida Health combines mental and physical health treatment in a single platform.

The company offers a pay-for-performance model, ensuring accountability for health outcomes.

Vida Health integrates with over 100 devices and apps for personalized care.

Upsides

Growing demand for virtual mental health services boosts Vida Health's market potential.

Partnerships with large employers enhance Vida Health's reach and credibility.

Advancements in AI improve Vida Health's personalized healthcare offerings.

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