Market Engagement Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified
• Company: Resource Innovations
• Description: Resource Innovations is seeking a Market Engagement Lead to join their team in Louisville, KY. This role focuses on driving engagement initiatives, fostering relationships with trade allies, and promoting utility-sponsored energy efficiency programs. The ideal candidate will collaborate with a program delivery team to implement outreach strategies, inform business customers, engage trade allies, and maximize energy savings.

Requirements

• Education: Associate degree or 5 years of industry experience.
• Experience: 2+ years of experience in a related field (e.g., professional sales, account management, marketing, business management, customer service, or project management).
• Licenses/Vehicles: Valid U.S. driver’s license and a personal vehicle to visit contractor and customer sites.
• Travel: Ability to travel locally, primarily in Louisville and Lexington, Kentucky.
• Work Environment: Able to work out of your home during times not spent in the field.

Responsibilities

• Collaborate with and support the Program Manager on establishing and executing outreach initiatives.
• Prepare and conduct program trainings for program partners and contractors (e.g., Lighting, HVAC).
• Develops, manages, and strengthens relationships with contractors.
• Develops and executes outreach strategies to recruit and retain contractors.
• Delivers sales and program training presentations to contractors.
• Provides contractors with an understanding of rebate program value.
• Helps contractors identify qualifying projects and associated rebates.
• Supports contractors with application completion, submission, and follow-up.
• Answers program inquiries.
• Trains and supports contractors to use new software tools.
• Tracks and reports outreach activities through a CRM (e.g., Salesforce).
• Performs other duties as assigned.

Company Information

• Company: Resource Innovations
• Description: Resource Innovations is a women-led energy transformation firm.
• Focus: Energy efficiency, load flexibility, electrification, and carbon reduction.
• Mission: To guide utilities through complex challenges and lead the charge to power change.