Market Development Executive

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Sales Performance Management, Revenue Performance ManagementIndustries

Requirements

Candidates must possess over 7 years of experience in enterprise SaaS sales, presales, partner/alliances management, or business development, with at least 3 years of experience working with or alongside ecosystem partners, preferably Workday. Demonstrated ability to build pipeline through partner-led or co-sell motions and proven success in enabling sellers and delivering partner-driven marketing programs are required. Strong relationship-building skills with partner sellers and executives, the ability to deliver compelling presentations and facilitate enablement sessions, and a deep understanding of enterprise software sales cycles and partner co-sell mechanics are essential. Expertise in strategic account planning, opportunity qualification, and pursuit support, along with strong organizational discipline in CRM, pipeline management, and forecasting, is necessary. Industry-specific knowledge in at least one of Workday’s priority verticals is also required.

Responsibilities

The Market Development Executive is responsible for driving pipeline creation and accelerating revenue growth within the Workday ecosystem by engaging Workday sellers, building and executing ecosystem enablement programs, and supporting strategic pursuits. This includes leading outreach and execution of Workday Enablement Meetings, developing Workday-sourced pipeline through direct outreach and marketing events, and acting as the Workday subject matter expert for sales and presales teams. The role also involves maintaining accurate forecasts, collaborating cross-functionally with Marketing, Alliances, Services, and Product teams, and supporting strategic initiatives to strengthen Varicent's position in the Workday ecosystem.

Skills

Pipeline Creation

Revenue Growth

Ecosystem Enablement

Sales Strategy

Partner Engagement

Outreach

Meeting Planning

Workday Ecosystem

Varicent

SaaS solutions for revenue growth management

About Varicent

Varicent provides software solutions that help businesses improve their revenue growth. Their products allow companies to create effective territory and quota plans, streamline their revenue operations, and design incentive programs that motivate sales teams. Varicent's software works by offering tools that enable users to analyze data and make informed decisions about their sales strategies. What sets Varicent apart from its competitors is its focus on the specific needs of revenue leaders, ensuring that their solutions are tailored to help clients achieve their growth goals. The main aim of Varicent is to empower businesses to optimize their sales performance and revenue management processes through data-driven insights.

Toronto, CanadaHeadquarters

2003Year Founded

$34MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees