MarCom Operations Specialist

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

About bswift

Want to be a bswifter? At bswift, we've been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces.

We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible, and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you!

Position Overview

We are seeking a highly analytical and detail-driven MarCom Operations Specialist to support the Marketing Communications (MarCom) Operations team in optimizing performance, processes, and data-driven decision making. This role blends traditional marketing operations responsibilities with hands-on project management and reporting support for website builds, campaign execution, and internal process improvements. The ideal candidate thrives in a fast-paced agency environment and brings a strong mix of data fluency, business acumen, and systems thinking to everything they do.

Key Responsibilities

Analytics, Reporting & Insights

• Build and maintain recurring reports and dashboards to measure campaign performance, team productivity, and operational KPIs.
• Partner with the MarCom Operations leadership to analyze campaign, web, and sales enablement data from systems such as Salesforce, HubSpot, and Google Analytics.
• Create actionable insights and presentations from data to inform both internal operations and external client strategies.
• Support development of self-serve analytics tools for internal stakeholders using Excel, Looker, or similar BI platforms.

Marketing Technology & Systems Support

• Assist with ongoing marketing technology integrations and enhancements, including Salesforce, HubSpot, NetSuite, Seismic, and UTM tracking implementation.
• Collaborate with cross-functional partners to test and QA new tools, workflows, and automation efforts.

Website & Digital Operations

• Support the project management of public website builds including intake, content collection, and task tracking.
• Contribute to ongoing public website product and reporting enhancements.
• Monitor web data (e.g., traffic, engagement, conversion) and contribute to optimization recommendations.

Process Improvement & Documentation

• Document current and new MarCom processes in clear, scalable formats for use across the entire department.
• Assist with building templates, intake forms, process guides, and training materials to drive consistency and reduce operational friction.
• Collaborate with internal teams (consulting, creative, marketing, and sales enablement) to map and improve cross-functional workflows.

Ad Hoc & Cross-Team Support

• Provide tactical support for agency operations initiatives, campaign execution tasks, and team projects.
• Serve as a reliable utility player, stepping in to assist with reporting, documentation, or analysis needs as they arise.

Qualifications

• 2–5 years of experience in marketing operations, business analysis, or project coordination; agency experience a plus.
• Proficiency in Excel; experience with CRM, CMS, or BI tools like Salesforce, HubSpot, Google Analytics, or Tableau is preferred.
• Strong written and verbal communication skills—able to present data and processes clearly to technical and non-technical audiences.
• Highly organized and self-motivated, with an ability to manage multiple priorities in a deadline-driven environment.
• Curious and eager to learn new technologies and processes.