Manager, Upstream Marketing at Stryker

Bloomington, Minnesota, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree required
8+ years of work experience required
Experience working in a highly regulated industry
Upstream marketing experience
New product development/innovation/introduction experience is highly desirable
Experience in market research – Voice of Customer (VOC) experience is a plus
Experience in partnering or collaborating with R&D and other cross-functional businesses is a plus
Digital, enabling technologies or robotic experience (Software, mixed reality, navigation, robotics, pre-operative planning, or other tech areas within med device) is highly desirable
Medical device or marketing experience is highly preferred
2+ years of people management experience
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
People management experience is a plus
Willingness to travel 30%

Responsibilities

Advise on competitors and market dynamics by monitoring current/future competition, market activity, penetration, and competitive outcomes
Identify unmet customer needs through market research, translating customer input and studies into actionable opportunities for new products and services
Build and maintain relationships with key opinion leaders and emerging thought leaders
Identify and monitor market trends, proactively adjusting strategies and communicating insights to guide market opportunity and organizational focus
Raise coworkers' awareness of industry standards, practices, and guidelines
Lead and collaborate cross-functionally throughout the New Product Development Process (NPDP), managing stakeholders from start to finish
Define and execute portfolio strategy, ensuring alignment with business strategy and organizational goals
Partner with R&D and Clinical Affairs to anticipate future needs, generate supporting evidence (clinical trials, grants, cost-benefit analyses), and secure assets required to compete
Create and recommend category definitions based on business phase and market potential, guiding customer targeting and acquisition/retention strategies
Lead teams to apply benchmarks, document assumptions, and develop accurate forecasts
Develop and implement product lifecycle management (PLCM) plans within overall strategy
Manage pricing competition to ensure alignment with business unit pricing goals
Monitor effectiveness of marketing channels and promotional campaigns
Establish key criteria and best practices for evaluating and improving business performance at the company and industry level
Lead and develop a team of marketing professionals, including hiring, communicating company policies, coaching and counseling, and administering performance management as needed

Skills

Market Research

Competitive Analysis

KOL Management

NPDP

Portfolio Strategy

Cross-functional Collaboration

R&D Partnership

Clinical Affairs

Strategic Planning

Team Leadership

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees