Manager, Downstream Marketing at Stryker

Portage, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree required
8+ years of work experience required
MBA preferred
5+ years medical device or marketing experience preferred
2+ years of people management experience preferred
Background in sales or experience supporting field sales teams highly desirable
Willingness to travel 50%

Responsibilities

Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns
Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs
Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets
Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers
Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline
Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans
Co-develop the Annual Marketing Plan and 3–5 year portfolio roadmap in partnership with divisional and local marketing and sales teams
Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies
Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies
Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives
Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities
In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates
Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success

Skills

Marketing Strategy

Sales Enablement

Brand Management

Campaign Execution

Competitive Positioning

Customer Engagement

Product Launch

Market Analysis

Demand Forecasting

Product Lifecycle Management

Cross-functional Collaboration

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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