Manager, Casino Integrated Marketing at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

iGaming, Online CasinoIndustries

Requirements

Minimum 5 years of relevant experience in marketing or strategy roles
3+ years of proven success in the casino/gaming industry
An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand
Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics
Obsessive about prospective & existing customer journeys and understanding the needs and behaviors that influence those journeys
Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups
Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership

Responsibilities

Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis
Sit at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value
Operate with independence, resourcefulness, and the ability to rally cross-functional partners without heavy oversight as the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights
Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated
Champion the use of AI and automation in creative development to maximize efficiency and impact
Act as a champion for GNOG marketing priorities across the organization

Skills

Key technologies and capabilities for this role

Marketing StrategyUser AcquisitionPerformance AnalysisAIAutomationCreative DevelopmentAnalyticsConsumer InsightsCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Manager, Casino Integrated Marketing role?

Candidates need a minimum of 5 years in marketing or strategy roles, plus 3+ years of proven success in the casino/gaming industry.

Is this position remote or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this role?

This is a leaner team requiring independence and resourcefulness, with the manager serving as the sole marketing owner dedicated to GNOG.

What makes a strong candidate for this position?

Strong candidates have an analytical mind for data-driven decisions in ambiguity, innovative problem-solving to improve metrics, deep customer journey obsession, and collaborative storytelling skills for senior leadership.

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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