Lifecycle Marketing Specialist—Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, E-commerce, DTC, AI SoftwareIndustries

Requirements

2+ years of hands-on experience in user operations and/or email marketing
Experience in AI Software, SaaS, e-commerce, and DTC industries
Familiar with email marketing, push notifications, and SMS
Skilled in automation, segmentation, and CRM/email integrations
Excellent project management and communication skills
Data-driven and analytical mindset
Fluent in English and Chinese
Understanding of regional privacy laws (PDPA, GDPR, etc.)

Responsibilities

Manage end-to-end user communication channels, including EDM, Push Notifications, and more, across multi-country audiences in the APAC region
Test and optimize comms and content strategy to grow user lifecycle value for each country in the region
Build and manage automation, dynamic content, and personalized user journeys
Collaborate cross-functionally with growth, content, product, and design teams
Oversee list hygiene, growth, and segmentation in line with PDPA/GDPR/CAN-SPAM

Skills

Key technologies and capabilities for this role

Email MarketingPush NotificationsSMSAutomationSegmentationCRM IntegrationsKlaviyoSalesforceHTML/CSSProject ManagementData AnalysisPDPAGDPRCAN-SPAM

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position in Singapore.

What experience is required for this Lifecycle Marketing Specialist role?

Candidates need 2+ years of hands-on experience in user operations and/or email marketing, familiarity with email marketing, push notifications, and SMS, and skills in automation, segmentation, and CRM/email integrations.

What key skills make someone a strong fit for this position?

Excellent project management and communication skills, a data-driven and analytical mindset, fluency in English and Chinese, and understanding of regional privacy laws like PDPA and GDPR are essential.

What industries is prior experience preferred in?

Experience in AI Software, SaaS, e-commerce, and DTC industries is required.

What are the nice-to-have qualifications for this role?

Nice-to-haves include experience with Klaviyo, Salesforce, or other omnichannel comms tools, knowledge of HTML/CSS for editing email templates, and proficiency in Japanese or Korean.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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