[Remote] Senior Lifecycle Marketing Manager at Virta Health

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3+ years of experience in a Lifecycle or email marketing role
Proficient in email tools, HTML, and channel-specific best practices
Skilled in developing and executing lifecycle strategies, including experimentation (A/B and multivariate testing)
Excellent short-form writing skills
Exceptional organizational skills with a high attention to detail
Collaborative & Analytical Problem Solver
Proficiency in Braze, Notion, and Looker

Responsibilities

Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.) to drive enrollment, improve program engagement, and reduce churn
Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments
Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey
Develop and execute experimentation roadmaps, conducting A/B testing to improve funnel performance and campaign effectiveness
Analyze results against key metrics, deliver regular reports, and provide actionable insights to refine strategies
Manage and optimize ongoing campaigns, leveraging A/B testing to gain insights into member needs and preferences
Collaborate with cross-functional teams to align on company goals and create a prioritized roadmap for campaigns

Skills

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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