Lifecycle Marketing Lead at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, HealthtechIndustries

Requirements

Deep experience in D2C growth and retention as a senior lifecycle marketer
Strong testing mindset with experience running A/B and multivariate tests
Passion for improving lives through mental healthcare
Ability to partner cross-functionally with Product, Engineering, Data, and Design teams
Growth-minded approach to owning and optimizing end-to-end member journeys

Responsibilities

Own and optimize the D2C member lifecycle by designing, executing, and optimizing multi-channel marketing strategies (email, SMS, push, in-app, direct mail) to move members from sign-up through onboarding, ongoing care, and health outcomes
Build personalized, automated lifecycle journeys to reduce drop-off, drive follow-up actions, and increase care engagement rate and frequency
Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement
Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes
Lead experimentation and continuous improvement by owning a test-and-learn roadmap for lifecycle campaigns
Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies
Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance
Stay up-to-date on D2C engagement strategies and bring innovative thinking
Collaborate cross-functionally as the marketing lead for the D2C member experience

Skills

Key technologies and capabilities for this role

Lifecycle MarketingGrowth MarketingD2C MarketingCustomer EngagementActivation OptimizationRetention MarketingCustomer JourneyMarketing AnalyticsA/B TestingSegmentation

Questions & Answers

Common questions about this position

What is the salary for the Lifecycle Marketing Lead role?

This information is not specified in the job description.

Is this a remote role, or do I need to come into the office?

This is a hybrid role based in New York City, with an expectation to be in office 3 days a week. The office is located at 60 Madison Avenue.

What skills and experience are required for this position?

The role requires deep experience in D2C growth and retention, a strong testing mindset, and expertise in designing multi-channel marketing strategies including email, SMS, push, in-app, and direct mail.

What is the company culture like at Spring Health?

Spring Health focuses on a mission-driven culture to eliminate barriers to mental health, partnering cross-functionally with teams like Product, Engineering, Data, and Design to deliver innovative, measurable impact.

What makes a strong candidate for this Lifecycle Marketing Lead role?

A strong candidate is a growth-minded senior lifecycle marketer with deep D2C growth and retention experience, a testing mindset, and passion for mental healthcare, ready to own end-to-end member journeys.

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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