Lifecycle & Own Media Coordinator at Vana

Guatemala

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

2 años de experiencia en CRM, marketing automation u own media
Dominio de Customer.io, Braze, Iterable u otra herramienta similar
Experiencia gestionando flujos de comunicación automatizada
Habilidades para liderar y organizar un equipo
Buen criterio para definir prioridades y coordinar stakeholders
Deseables:
Experiencia en fintech o productos digitales con ciclos complejos
Uso previo de IA en personalización o analítica predictiva

Responsibilities

Diseñar y automatizar journeys para adquisición de nuevos usuarios, usuarios inactivos y referidos
Administrar y optimizar campañas de Email, Push, SMS y WhatsApp desde Customer.io
Segmentar audiencias de forma dinámica según comportamiento, país, producto y etapa
Configurar, testear y optimizar workflows automatizados
Analizar resultados de campañas y proponer mejoras basadas en datos
Diseñar flujos de comunicación de recordatorio de pago, vencimiento y cobranza amigable y efectiva
Proponer estrategias de contenido, timing y segmentación para maximizar el cumplimiento de pago
Medir rendimiento de flujos por canal y etapa
Generar reportes de desempeño por país y segmento
Usar IA para insights predictivos y recomendar optimizaciones
A/B testing constante para mejorar resultados
Documentar procesos y mantener actualizado el repositorio de campañas y journeys

Skills

Key technologies and capabilities for this role

Customer.ioBrazeIterableCRMMarketing AutomationEmail CampaignsPush NotificationsSMSWhatsAppAudience SegmentationA/B TestingData AnalysisAIWorkflow Automation

Questions & Answers

Common questions about this position

What is the salary for this Lifecycle & Own Media Coordinator position?

This information is not specified in the job description.

Is this role remote or hybrid, and what are the location requirements?

The position offers hybrid work.

What skills are required for this role?

Required skills include 2 years of experience in CRM, marketing automation or own media; mastery of Customer.io, Braze, Iterable or similar tools; experience managing automated communication flows; leadership and team organization skills; and good judgment for prioritizing and coordinating stakeholders.

What is the company culture like at Vana?

Vana offers access to top-level tools and a culture of continuous improvement.

What makes a strong candidate for this position?

Strong candidates will have the mandatory 2 years of CRM/marketing automation experience, proficiency in tools like Customer.io, and leadership skills, with desirable experience in fintech or using AI for personalization and predictive analytics.

Vana

Decentralized platform for personal data management

About Vana

Vana operates a decentralized platform that allows individuals to manage and monetize their personal data. Users can control what information they share, with whom, and how much they earn from it. This platform is designed for those who are aware of their digital footprint and want to benefit from their data, including tech-savvy individuals and privacy advocates. Vana differentiates itself by creating an open ecosystem where users can own their digital identities and engage in transactions with data buyers, earning money in the process. The company's goal is to promote a more equitable data economy, ensuring that individuals are rewarded for their personal data while fostering a community where users can thrive.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$24.3MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Crypto & Web3Industries

11-50Employees

Benefits

Competitive base salary

Health insurance, dental and vision

Flexible work schedule

Unlimited PTO

Risks

Emerging competition from platforms like Ocean Protocol could dilute Vana's market share.

Regulatory scrutiny on data privacy may impose additional compliance costs for Vana.

Volatility in cryptocurrency markets poses financial risks to Vana's transaction values.

Differentiation

Vana empowers users to monetize their data through decentralized autonomous organizations (DAOs).

The platform offers data portability, allowing users to control data across multiple services.

Vana's community-focused approach rewards users for contributing data, enhancing user engagement.

Upsides

Vana secured $200M in funding, indicating strong investor confidence in its model.

The rise of DataDAOs creates new opportunities for user engagement and monetization.

Growing interest in data privacy boosts demand for Vana's decentralized data management solutions.

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