Lifecycle & Own Media Coordinator at Vana

Guatemala

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

2 años de experiencia en CRM, marketing automation u own media
Dominio de Customer.io, Braze, Iterable u otra herramienta similar
Experiencia gestionando flujos de comunicación automatizada
Habilidades para liderar y organizar un equipo
Buen criterio para definir prioridades y coordinar stakeholders
Deseables:
Experiencia en fintech o productos digitales con ciclos complejos
Uso previo de IA en personalización o analítica predictiva

Responsibilities

Diseñar y automatizar journeys para adquisición de nuevos usuarios, usuarios inactivos y referidos
Administrar y optimizar campañas de Email, Push, SMS y WhatsApp desde Customer.io
Segmentar audiencias de forma dinámica según comportamiento, país, producto y etapa
Configurar, testear y optimizar workflows automatizados
Analizar resultados de campañas y proponer mejoras basadas en datos
Diseñar flujos de comunicación de recordatorio de pago, vencimiento y cobranza amigable y efectiva
Proponer estrategias de contenido, timing y segmentación para maximizar el cumplimiento de pago
Medir rendimiento de flujos por canal y etapa
Generar reportes de desempeño por país y segmento
Usar IA para insights predictivos y recomendar optimizaciones
A/B testing constante para mejorar resultados
Documentar procesos y mantener actualizado el repositorio de campañas y journeys

Skills

Customer.io

Braze

Iterable

CRM

Marketing Automation

Email Campaigns

Push Notifications

SMS

Audience Segmentation

A/B Testing

Data Analysis

Workflow Automation

Vana

Decentralized platform for personal data management

About Vana

Vana operates a decentralized platform that allows individuals to manage and monetize their personal data. Users can control what information they share, with whom, and how much they earn from it. This platform is designed for those who are aware of their digital footprint and want to benefit from their data, including tech-savvy individuals and privacy advocates. Vana differentiates itself by creating an open ecosystem where users can own their digital identities and engage in transactions with data buyers, earning money in the process. The company's goal is to promote a more equitable data economy, ensuring that individuals are rewarded for their personal data while fostering a community where users can thrive.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$24.3MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Crypto & Web3Industries

11-50Employees

Benefits

Competitive base salary

Health insurance, dental and vision

Flexible work schedule

Unlimited PTO

Risks

Emerging competition from platforms like Ocean Protocol could dilute Vana's market share.

Regulatory scrutiny on data privacy may impose additional compliance costs for Vana.

Volatility in cryptocurrency markets poses financial risks to Vana's transaction values.

Differentiation

Vana empowers users to monetize their data through decentralized autonomous organizations (DAOs).

The platform offers data portability, allowing users to control data across multiple services.

Vana's community-focused approach rewards users for contributing data, enhancing user engagement.

Upsides

Vana secured $200M in funding, indicating strong investor confidence in its model.

The rise of DataDAOs creates new opportunities for user engagement and monetization.

Growing interest in data privacy boosts demand for Vana's decentralized data management solutions.

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