Lead User Acquisition Manager - Apps at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Mobile AppsIndustries

Requirements

5+ years in performance marketing / UA for mobile applications, with real impact on high-scale mobile games
Proven leadership experience: Led and grown high-performing teams and know how to spot (and coach) top talent
Paid acquisition expert: Mastery of major UA platforms (Meta, TikTok, Applovin, AdMob, DSPs)
Deep understanding of MMPs (Appsflyer, Adjust), SKAN, and attribution dynamics
Analytical & creative problem-solver: Comfortable with spreadsheets, statistical tools, and creative testing frameworks; know when to trust gut vs. data
Experimentation mindset: Think in test plans and incremental wins; structure learning loops that scale
Entrepreneurial and adaptable: Thrive in fast-paced, ambitious environment; get things done and push the frontier
Excellent communicator and collaborator: Drive alignment across disciplines and keep people inspired
Fluent in English (French is a plus)

Responsibilities

Build and grow your dream team: Recruit outstanding UA talent and help them thrive; coach under-performers and make tough calls; create a performance-driven, collaborative team culture
Lead UA strategy across multiple game launches: Define tunnel-wide growth strategies for your entire gaming portfolio; partner with studios to align on targets, timings, and tactics; own flawless execution
Personally manage our top-performing games: Take direct ownership of UA for highest-priority titles; set the standard for strategy, execution, and performance; lead by example through hands-on campaign management and optimization
Boost performance every day: Dive into campaign data to identify opportunities and signals; increase ROAS across channels through creative iteration and data insights; set up clear forecasting, pacing, and growth reporting
Collaborate to unlock growth multipliers: Partner closely with studios, product managers, creative strategists, data scientists; shape product decisions through a growth lens; test bold ideas and deploy innovative UA tactics
Shape the tools that power our growth: Use in-house UA automation systems; provide structured feedback to stakeholders to continuously improve performance
Be a thought leader: Share UA insights and growth innovations across the org; mentor peers and contribute to a learning culture; drive cross-functional initiatives that raise the bar for growth excellence

Skills

Key technologies and capabilities for this role

User AcquisitionUA StrategyTeam LeadershipCampaign ManagementROAS OptimizationData AnalysisForecastingCreative IterationMobile MarketingAd Tech

Questions & Answers

Common questions about this position

What experience is required for the Lead User Acquisition Manager role?

Candidates need 5+ years in performance marketing or UA for high-scale mobile games, proven leadership in building and growing high-performing teams, mastery of UA platforms like Meta, TikTok, Applovin, AdMob, and DSPs, plus deep knowledge of MMPs such as Appsflyer and Adjust, SKAN, and attribution.

What is the salary for this position?

This information is not specified in the job description.

Is this role remote or office-based?

This information is not specified in the job description.

What is the team structure and culture like at Voodoo's Growth team?

The Growth team has over 150 experts focused on user acquisition, creative content, monetization, and tech to turn apps into global hits, emphasizing a performance-driven, collaborative culture where leaders build dream teams, coach talent, and drive cross-functional growth initiatives.

What makes a strong candidate for this Lead UA Manager position?

Strong candidates are battle-tested UA leaders with 5+ years in mobile apps, proven team-building success, expertise in paid platforms and analytics, and an analytical yet creative problem-solving mindset that trusts data while experimenting boldly.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees