Lead Product Marketing Manager

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Workforce ManagementIndustries

Requirements

Candidates should have 7+ years of experience in product marketing or strategic go-to-market roles within B2B SaaS, ideally across multiple markets or product lines. Proven ability to lead complex, cross-functional initiatives with executive-level visibility and impact is required, along with mastery of messaging and positioning and a track record of delivering compelling narratives that differentiate and drive growth. Experience in developing and executing successful go-to-market strategies, from early validation through to launch and ongoing adoption, coupled with strong business acumen and data-driven decision-making skills, is also necessary.

Responsibilities

The Lead Product Marketing Manager will own the global go-to-market strategy for critical product lines and major cross-product initiatives across Australia, UK, and US markets. They will lead strategic positioning and narrative development, identify and validate high-impact opportunities through market sizing, customer research, and competitive analysis, and translate these into business cases that drive roadmap and investment decisions. This role involves partnering with Product, Design, and Engineering to shape product strategy, acting as a strategic bridge between product and go-to-market teams, and driving enablement strategy across sales, CS, and support. The manager will also champion the voice of the customer, mentor and upskill product marketers and cross-functional peers, and operate as a thought leader internally and externally.

Skills

Product Marketing

Go-to-Market Strategy

Customer Obsession

Cross-functional Initiatives

Market Insight Synthesis

Commercial Strategy

Product Adoption

Business Growth

SaaS

Workforce Management

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters

2008Year Founded

$139.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Stock Options

Paid Parental Leave

Private Health and Dental Insurance

Work from Home Stipend

Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.

Reliance on a freemium model may limit revenue growth if users don't convert.

Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.

The platform's open API allows seamless integration with existing business software systems.

Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.

Integration with AI enhances demand planning and labor cost control for businesses.

Growing mobile-first solutions improve accessibility and user experience for workforce management.

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