Lead Product Marketing Manager at Benepass

Miramar, Florida, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Human Resources, Employee BenefitsIndustries

Requirements

Candidates should have 5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech, with a proven track record of developing successful go-to-market strategies. A strong understanding of sales processes and enablement best practices, excellent communication and presentation skills, and the ability to thrive in a fast-paced startup environment are essential. Experience with employer benefits or HR technology is a plus. Bonus skills include experience marketing to HR decision-makers, familiarity with employee benefits or fintech infrastructure, prior startup experience, and people management.

Responsibilities

The Lead Product Marketing Manager will define and elevate Benepass's story, owning positioning, go-to-market strategy, and enablement to establish the company as a category leader. This includes defining and evolving core positioning, translating complex product capabilities into compelling narratives, and ensuring messaging consistency. Responsibilities also involve building pitch decks, battlecards, and case studies, partnering with GTM teams to drive adoption of messaging, and influencing deal cycles. Additionally, the role requires supporting new product launches with GTM plans, conducting buyer research and persona development, and collaborating with cross-functional teams to shape the product roadmap and campaigns.

Skills

Product Marketing

Messaging

Positioning

Go-to-Market Strategy

Enablement

Pitch Decks

Fintech

Benefits Administration

Benepass

Platform for managing employee benefits efficiently

About Benepass

Benepass helps companies manage and distribute employee benefits efficiently and in a personalized manner. It operates in the employee benefits market, offering services such as health and wellness programs and professional development funds. The main product is a versatile benefits platform that includes virtual and physical cards, as well as mobile wallets, allowing employees to access and manage their benefits easily. Employers can customize the platform to set rules for contributions and eligibility. Benepass generates revenue through a B2B model, charging companies for access to its services, and partners with financial institutions for secure transactions. A key differentiator is its user-friendly mobile app and responsive customer service, which enhance the employee experience. The goal of Benepass is to improve how companies take care of their employees, boosting morale and productivity.

New York City, New YorkHeadquarters

2019Year Founded

$33.3MTotal Funding

EARLY_VCCompany Stage

Consumer Software, Enterprise Software, FintechIndustries

51-200Employees

Benefits

Healthcare: We pay $430 per month toward your health insurance and fully cover dental and vision. You also get membership to OneMedical, Teladoc and Talkspace

Flexible, autonomous work: We’re remote first so live where you’re most happy. We come together in-person as a team 3-4 times per year.

Benepass perks: $500 to set up your home office, $100 per month for wellness, however you define it, $150 per month for home internet and cell phone, $150 per month for co-working

Risks

Benebot's AI tool may face data privacy and compliance challenges.

$20 million funding round increases pressure to scale and meet investor expectations.

Competitive landscape intensification could impact Benepass's market share.

Differentiation

Benepass offers a versatile platform with virtual and physical cards and mobile wallets.

The company integrates AI with 'Benebot' for enhanced benefits education and administration.

Benepass provides a user-friendly mobile app and responsive customer service for employees.

Upsides

Increased demand for personalized benefits solutions positions Benepass for growth.

AI integration in benefits platforms is a significant trend Benepass is capitalizing on.

Remote work models boost demand for flexible benefits, aligning with Benepass's offerings.

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