[Remote] Director of Product Marketing at Boulevard

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Client Experience Platform, Self-Care Industry, SaaSIndustries

Requirements

Candidates must have a Bachelor's degree and success leading Product Marketing for a high-growth SaaS company, preferably in vertical SaaS. A proven track record of driving measurable business outcomes through GTM strategy and execution is essential, along with deep experience partnering with Product, Sales, and Marketing leaders. Strength in messaging, positioning, competitive insights, and storytelling is required, as is demonstrated people leadership in managing and developing multi-disciplinary teams. The ability to operate as a player-coach, balancing strategic leadership with hands-on content creation, is also necessary.

Responsibilities

The Director of Product Marketing will lead the function responsible for translating product innovation into compelling stories, successful go-to-market strategies, and measurable business impact. This includes leading, coaching, and developing a team of seven across Product Marketing, Lifecycle Marketing, and Education. Responsibilities also include owning positioning, messaging, and portfolio storytelling, driving cross-functional product launches, building and operationalizing GTM playbooks, partnering with Product leadership on market validation and roadmap storytelling, and delivering proof-driven stories that highlight customer outcomes and ROI.

Skills

Product Marketing

Lifecycle Marketing

Go-to-market Strategy

Product Launch

Strategic Vision

Team Leadership

Cross-functional Collaboration

Sales Enablement

Customer Success

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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