Lead Generation Specialist at Illumina

Cambridge, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Genomics, HealthcareIndustries

Requirements

Self-motivated and results-oriented professional
Strong analytical skills
Keen eye for detail
Ability to collaborate effectively across teams
Thrive in a dynamic environment
Passionate about developing and contributing to innovative marketing initiatives
Strong attention to detail and proficiency in data reporting and Excel
Proficiency with tools such as LinkedIn Sales Navigator, Monocl, Scileads
Gain and maintain a strong understanding of Illumina’s products, technologies, and market segments

Responsibilities

Validate and qualify inbound leads received daily through the website or marketing campaigns, ensuring they meet criteria for follow-up and conversion into business opportunities
Execute outbound prospecting based on Marketing and Sales campaign plans, using value-based messaging and a variety of tools (e.g., LinkedIn Sales Navigator, Monocl, Scileads), online research, and cold calling to generate new business and expand our customer base
Conduct thorough account research to identify key stakeholders and gather relevant background information prior to outreach
Analyse market trends, campaign performance, and lead data to develop territory-specific prospecting strategies and evaluate the effectiveness of both inbound and outbound initiatives
Support Business Reviews with detailed lead and conversion analysis, assessing marketing and sales campaign outcomes and the progression from lead to revenue
Monitor and evaluate lead handover processes between the different teams to ensure alignment, efficiency, and continuous improvement
Monitor funnel performance metrics and deliver regular reports with actionable insights for stakeholders
Accurately document all prospecting activities in CRM systems, including segmentation, company type, customer details, and project metrics & goals
Collaborate cross-functionally with Marketing, Sales, and Specialist teams to ensure alignment and effectiveness of outreach strategies, and optimise lead handling and conversion
Partner with internal and external stakeholders to meet quarterly lead generation targets
Maintain a high level of motivation and ownership to exceed goals and deliver an exceptional first-touch customer experience
Share insights and best practices across teams to support continuous improvement
Thrive in a fast-paced, dynamic environment

Skills

Excel

Lead Generation

Prospecting

Lead Qualification

Data Reporting

Analytical Skills

Illumina

Supports genomics startups through funding and resources

About Illumina

Illumina focuses on fostering innovation in the genomics industry by supporting startups through its Illumina Accelerator program. This program helps entrepreneurs create, launch, and grow genomics-focused companies by providing funding and resources. The accelerator operates in two main locations: the San Francisco Bay Area and Cambridge, UK. Illumina Accelerator has successfully invested in 68 genomics startups, which have collectively raised over $1 billion in venture capital. What sets Illumina apart from its competitors is its strong partnership with leading venture capital investors and its dedicated focus on the genomics sector. The goal of Illumina is to build a thriving ecosystem for genomics innovation, enabling new companies to emerge and advance the field.

San Diego, CaliforniaHeadquarters

1998Year Founded

$27.2MTotal Funding

IPOCompany Stage

Venture Capital, BiotechnologyIndustries

5,001-10,000Employees

Risks

Over-reliance on NVIDIA's AI technology may limit flexibility in AI solution adoption.

Standardizing proteomics data across platforms could challenge Illumina's data reliability.

Single-flow-cell NovaSeq X System might cannibalize sales of higher-end models.

Differentiation

Illumina leads in genomic sequencing with advanced AI integration and multiomic data analysis.

The company offers innovative array-based solutions for DNA, RNA, and protein analysis.

Illumina's global expansion includes a new Global Capability Center in Bengaluru.

Upsides

Collaboration with NVIDIA enhances drug discovery and clinical development through AI integration.

Pilot proteomics program with UK Biobank aims to generate crucial reference datasets.

Single-cell sequencing kits make high-throughput sequencing accessible to smaller labs.

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